Brands
Taiwan-based Vertux enters Indian gaming market in exclusive partnership with Amazon India
Mumbai: To elevate the gaming experience of players with professional-grade gaming products, Taiwan-based Vertux, a lifestyle gaming company has officially set foot in the Indian market. The company aims to revolutionise the gaming hardware sector by introducing gaming keyboards, headphones, mice, mousepads, and other accessories to combine top-notch performance, quality, and aesthetic design—all at budget friendly prices.
Vertux’s suite of gaming accessories will be available for purchase on Amazon starting 18 December 2023. Vertux’s entry into India will significantly boost the country’s thriving gaming community. With Gaming’s exponential growth in player engagement and revenue, Vertux’s cutting-edge products aim to offer gamers an enhanced experience refining their performance and unlocking their gaming prowess, both at home and in competitive tournaments.
Vertux Head of Sales India and SAARC Gopal Jeyaraj said, ‘By Promate Technologies, India is witnessing rapid growth in its gaming sector boasting nearly 500 million individual gamers. Vertux sees this as an opportune moment to enter the Indian market with its robust portfolio of gaming devices. What distinguishes Vertux Gaming is our diverse product range providing gamers the freedom to design their ideal gaming experience. Beyond seizing this growing market our objective is to redefine gaming experiences and offer Indian consumers direct access to our world-class gaming solutions. We aim to communicate that gaming isn’t just a hobby– it’s a lifestyle.”
Vertux has successfully sold more than 2 Million products across more than 50 countries. Boasting an extensive portfolio of more than 30 products spanning across over 5 categories, Vertux sets its sights on transforming India’s gaming market.
The ‘Gaming Accessories Market’ report by Allied Market Research projects that the global gaming accessories market valued at $6.1 billion in 2021, is set to reach $14.4 billion by 2030, with a 9.9 per cent CAGR from 2022 to 2030. The Asia-Pacific region, notably, is poised to maintain its status as the fastest growing segment throughout the forecast period.
Brands
OPPO India rolls out Zindagi Ka Frame Wide Karo ahead of F33 launch
KL Rahul-led campaign spotlights real-life moments and front camera focus
NEW DELHI: OPPO India has unveiled its latest brand campaign, Zindagi Ka Frame Wide Karo, featuring KL Rahul, as it gears up for the launch of its upcoming F33 Series.
The campaign film, also starring content creator Satish Ray, captures the spirit of spontaneous moments and shared experiences, positioning the F33 as a front-camera-first device designed for real-life use. Set against a mountain trek backdrop, the narrative follows a group of friends whose getaway takes an unexpected turn when they run into Rahul, leading to a series of candid, unscripted moments.
Through humour and warmth, the film highlights how young consumers increasingly capture memories as they happen, without worrying about perfect framing or conditions. The storytelling underscores the device’s ability to handle wide-angle group selfies, durability in real-world scenarios and consistent performance across situations.
Sharing his experience, OPPO India brand ambassador KL Rahul said, “What I loved about this film is how real it feels. It’s not about posing or planning a perfect shot, these are the kind of moments we all live every day with friends.” He added that the device allows users to stay in the moment without worrying about the frame or performance.
Explaining the campaign thought, OPPO India head of communications Goldee Patnaik said the F series has built a reputation for durability and everyday reliability, and the F33 extends that strength into how users capture and share memories. He noted that selfies and group photos remain central to social interactions, making a dependable front camera a key focus.
Further elaborating on the idea, OPPO India head of digital marketing Sushant Vashistha said, “The idea behind ‘Zindagi ka frame wide karo’ is rooted in how young Indians experience life collectively, through friendships, fandom and shared moments.” He added that Rahul’s presence brings authenticity and relatability to the narrative.
The campaign will be rolled out across digital platforms, social media channels and video networks in the run-up to the F33 Series launch.
With this campaign, OPPO is leaning into a simple insight: life rarely fits neatly into a frame, and sometimes, the best moments are the ones that spill over.
