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TAG Heuer unveils the world’s first professional golf watch
MUMBAI: TAG Heuer unveiled the world’s first Professional Golf Watch that has been designed and developed with golfing legend and TAG Heuer brand ambassador – Tiger Woods. Sushmita Sen, India’s first woman TAG Heuer brand ambassador unveiled this unique golf watch at an exclusive preview at the Delhi Golf Club.
The Professional Golf Watch will be available in a limited edition of 8000 pieces worldwide and only 250 pieces in India. The brand also announced its association with golf in India with the inaugural TAG Heuer Precision Golf tournament. This is yet another step towards its global ideology of consistently cultivating close links with the world of sport.
“The TAG Heuer Professional Golf Watch has shattered the belief that professional golfers can’t wear a wristwatch during the game as it can seriously hinder their swing and impact performance,” said LVMH Watch and Jewellery regional managing director (Asia Pacific) Ravi Thakran. “The announcement of this watch also marks the beginning of the brand’s strong global association with golf to India.”
This is the first time, that TAG Heuer brand ambassador Tiger Woods has used his expertise and understanding of the demands of the game of golf in developing the TAG Heuer professional golf watch. “Golf experts have always said that you should take your watch off before you tee off, and TAG Heuer has proven them wrong. I myself experienced this with the TAG Heuer Professional Golf Watch at the 2004 Boston Deutsch Bank Tournament. It’s a great watch and a true pleasure to wear,” said Woods.
The TAG Heuer Professional Golf Watch, with Woods’ logo on the dial and signature on the case back, features sophisticated quartz movement, a streamlined profile, and hand-applied, luminous indexes and markers. The stainless-steel folding buckle on the black silicon extensible strap is incorporated in the case, with safety release pushbuttons at 10 and 2 o’clock allowing golfers to wear a watch in total comfort for the first time.
“TAG Heuer’s first professional golf watch, designed by the Golfing legend Tiger Woods is yet another example of TAG Heuer’s unmatched standard in the field of exceptional timekeeping. I am honoured to unveil this remarkable watch at its exclusive preview at the first TAG Heuer Precision Golf Tournament in India,” said Sen.
TAG Heuer’s first ever “TAG Heuer Precision Golf Tournament” promotes the brand’s association with Golf in India. The tournament saw a power packed participant list of close to 120 players, comprising former golf champions, corporate honchos, royalty and celebrities playing at the historic greens of the Delhi Golf Club. TAG Heuer also honoured Dr. Bharat Ram – one of the founding members of the Delhi Golf Club and the man with the singular onus for initiating professional golf in India
MAM
Paramount set to acquire Warner Bros. Discovery in $81 billion deal
Shareholders back merger, combined entity could reshape streaming and studios.
MUMBAI: Lights, camera… consolidation, Hollywood’s latest blockbuster might be happening off-screen. Shareholders of Warner Bros. Discovery have voted in favour of selling the company to Paramount in a deal valued at $81 billion rising to nearly $111 billion including debt setting the stage for one of the biggest shake-ups in modern media. The proposed merger, still subject to regulatory approvals, would bring together a vast portfolio spanning HBO Max, CNN, and franchises such as Harry Potter under the same umbrella as Paramount’s own heavyweights, including Top Gun and CBS.
At the heart of the deal is streaming scale. Executives have indicated plans to combine HBO Max and Paramount+ into a single platform, potentially creating a stronger challenger to giants like Netflix and Amazon’s Prime Video. Current market data suggests HBO Max holds around 12 per cent of US on-demand subscriptions, compared to Paramount+’s 3 per cent, together still trailing Netflix’s 19 per cent and Disney’s combined 27 per cent via Disney+ and Hulu.
Paramount CEO David Ellison has signalled that while platforms may merge, HBO’s creative identity will remain intact, stating the brand should “stay HBO” even within a broader ecosystem.
Beyond streaming, the deal would redraw the map for film production. Combining two of Hollywood’s oldest studios Paramount Pictures and Warner Bros., the new entity aims to scale output to over 30 films annually, while maintaining a 45-day theatrical window. Warner Bros. currently commands around 21 per cent of the US box office, compared to Paramount’s 6 per cent, underscoring the strategic weight of the acquisition.
But scale comes with scrutiny. Critics warn that fewer players could mean reduced consumer choice, rising subscription costs, and potential job cuts as the combined company looks to streamline overlapping operations while managing billions in debt.
The news business, too, faces a reset. CNN would join forces at least structurally with Paramount-owned CBS, raising questions about editorial independence and positioning. The merger has already drawn political attention in the United States, particularly given perceived ties between the Ellison family and Donald Trump, though the company maintains that newsroom autonomy will be preserved.
If approved, the deal would mark another milestone in Hollywood’s consolidation wave shrinking the industry’s traditional “big six” studios to a “big four”, with Paramount joining Disney, Universal, and Sony at the top table.
In an industry built on storytelling, this merger may well become its most consequential plot twist yet.
