MAM
TAG Heuer unveils the world’s first professional golf watch
MUMBAI: TAG Heuer unveiled the world’s first Professional Golf Watch that has been designed and developed with golfing legend and TAG Heuer brand ambassador – Tiger Woods. Sushmita Sen, India’s first woman TAG Heuer brand ambassador unveiled this unique golf watch at an exclusive preview at the Delhi Golf Club.
The Professional Golf Watch will be available in a limited edition of 8000 pieces worldwide and only 250 pieces in India. The brand also announced its association with golf in India with the inaugural TAG Heuer Precision Golf tournament. This is yet another step towards its global ideology of consistently cultivating close links with the world of sport.
“The TAG Heuer Professional Golf Watch has shattered the belief that professional golfers can’t wear a wristwatch during the game as it can seriously hinder their swing and impact performance,” said LVMH Watch and Jewellery regional managing director (Asia Pacific) Ravi Thakran. “The announcement of this watch also marks the beginning of the brand’s strong global association with golf to India.”
This is the first time, that TAG Heuer brand ambassador Tiger Woods has used his expertise and understanding of the demands of the game of golf in developing the TAG Heuer professional golf watch. “Golf experts have always said that you should take your watch off before you tee off, and TAG Heuer has proven them wrong. I myself experienced this with the TAG Heuer Professional Golf Watch at the 2004 Boston Deutsch Bank Tournament. It’s a great watch and a true pleasure to wear,” said Woods.
The TAG Heuer Professional Golf Watch, with Woods’ logo on the dial and signature on the case back, features sophisticated quartz movement, a streamlined profile, and hand-applied, luminous indexes and markers. The stainless-steel folding buckle on the black silicon extensible strap is incorporated in the case, with safety release pushbuttons at 10 and 2 o’clock allowing golfers to wear a watch in total comfort for the first time.
“TAG Heuer’s first professional golf watch, designed by the Golfing legend Tiger Woods is yet another example of TAG Heuer’s unmatched standard in the field of exceptional timekeeping. I am honoured to unveil this remarkable watch at its exclusive preview at the first TAG Heuer Precision Golf Tournament in India,” said Sen.
TAG Heuer’s first ever “TAG Heuer Precision Golf Tournament” promotes the brand’s association with Golf in India. The tournament saw a power packed participant list of close to 120 players, comprising former golf champions, corporate honchos, royalty and celebrities playing at the historic greens of the Delhi Golf Club. TAG Heuer also honoured Dr. Bharat Ram – one of the founding members of the Delhi Golf Club and the man with the singular onus for initiating professional golf in India
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
