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TAG Heuer unveils the world’s first professional golf watch
MUMBAI: TAG Heuer unveiled the world’s first Professional Golf Watch that has been designed and developed with golfing legend and TAG Heuer brand ambassador – Tiger Woods. Sushmita Sen, India’s first woman TAG Heuer brand ambassador unveiled this unique golf watch at an exclusive preview at the Delhi Golf Club.
The Professional Golf Watch will be available in a limited edition of 8000 pieces worldwide and only 250 pieces in India. The brand also announced its association with golf in India with the inaugural TAG Heuer Precision Golf tournament. This is yet another step towards its global ideology of consistently cultivating close links with the world of sport.
“The TAG Heuer Professional Golf Watch has shattered the belief that professional golfers can’t wear a wristwatch during the game as it can seriously hinder their swing and impact performance,” said LVMH Watch and Jewellery regional managing director (Asia Pacific) Ravi Thakran. “The announcement of this watch also marks the beginning of the brand’s strong global association with golf to India.”
This is the first time, that TAG Heuer brand ambassador Tiger Woods has used his expertise and understanding of the demands of the game of golf in developing the TAG Heuer professional golf watch. “Golf experts have always said that you should take your watch off before you tee off, and TAG Heuer has proven them wrong. I myself experienced this with the TAG Heuer Professional Golf Watch at the 2004 Boston Deutsch Bank Tournament. It’s a great watch and a true pleasure to wear,” said Woods.
The TAG Heuer Professional Golf Watch, with Woods’ logo on the dial and signature on the case back, features sophisticated quartz movement, a streamlined profile, and hand-applied, luminous indexes and markers. The stainless-steel folding buckle on the black silicon extensible strap is incorporated in the case, with safety release pushbuttons at 10 and 2 o’clock allowing golfers to wear a watch in total comfort for the first time.
“TAG Heuer’s first professional golf watch, designed by the Golfing legend Tiger Woods is yet another example of TAG Heuer’s unmatched standard in the field of exceptional timekeeping. I am honoured to unveil this remarkable watch at its exclusive preview at the first TAG Heuer Precision Golf Tournament in India,” said Sen.
TAG Heuer’s first ever “TAG Heuer Precision Golf Tournament” promotes the brand’s association with Golf in India. The tournament saw a power packed participant list of close to 120 players, comprising former golf champions, corporate honchos, royalty and celebrities playing at the historic greens of the Delhi Golf Club. TAG Heuer also honoured Dr. Bharat Ram – one of the founding members of the Delhi Golf Club and the man with the singular onus for initiating professional golf in India
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
