Ad Campaigns
Taboola’s AI that automatically maximizes conversions sees double growth in 90 days
Mumbai: Taboola, an organisation in powering recommendations for the open web, announced rapid adoption and results for its performance advertising focused bidding technology, called Maximise conversions. Since launching just 3 months ago, this technology is already being used by 50 per cent of Taboola advertisers, including Hyundai, ERGO, Leica Camera, Sonova, Peugeot Turkey, and Opel Turkey, with some advertisers seeing 110 per cent increases in conversions.
Taboola’s Maximise conversions empowers Taboola advertisers to evolve beyond manual and time consuming cost per click (CPC) bidding strategies, in favour of simply specifying a budget and having Taboola’s algorithm automate the CPC bid to drive as many conversions as possible, while staying within budget. Advertisers are using maximize conversions to drive results, boosting conversions while maintaining their cost per acquisition (CPA). In addition to making ad campaigns more effective, maximising conversions has also provided immense benefit in making campaigns more efficient, reducing the time in which advertisers get to their optimal results by half.
Maximise conversions is designed to give advertisers flexibility for their campaigns. The technology can be used without a target CPA, which delivers against an advertiser’s daily budget, driving the most conversions at the lowest cost. When used with a target CPA, it delivers performance at a CPA they control.
Taboola CEO and founder Adam Singolda said, “Maximise conversion is one of our most rapidly adopted offerings ever. The world’s top advertisers are embracing it because it takes the guesswork out of CPC bidding, it clearly produces results, and it is based on AI that is trained with an understanding of their consumer’s one that is unique to Taboola. We’re connecting advertisers with customers quickly and easily, no matter what goal an advertiser has.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
