Ad Campaigns
Swiggy’s new ad with Rishabh Pant highlights 10 min meal delivery
MUMBAI : Swiggy has launched a dynamic new campaign with cricketer Rishabh Pant, showcasing its Bolt service, which delivers fresh meals in just 10 mins. Created by Moonshot & scripted by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, & Deep Joshi, the ad cleverly highlights the speed & convenience of Swiggy Bolt in a playful & engaging way.
The film opens with Pant & a friend discussing their hunger when he confidently claims that Swiggy can deliver fresh food in mins. As the friend imagines an exaggerated, high-speed kitchen-on-wheels scenario, reality strikes when the order arrives almost instantly. The ad creatively illustrates Bolt’s efficiency by showing how Swiggy’s delivery partners are always positioned near restaurants, reducing wait times.
Swiggy food marketplace CEO Rohit Kapoor said the campaign aims to change perceptions about food delivery, combining speed with quality. Pant also expressed enthusiasm for the initiative, calling it a game-changer in food delivery.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
