MAM
Swiggy One introduces ‘Privileges’
Mumbai: Swiggy, India’s on-demand convenience delivery platform, has introduced ‘Privileges’ to its Swiggy One and Swiggy One Lite membership programs. With millions of subscribers across the country, Swiggy One is the only membership program in India that provides benefits across food, quick commerce, dining out, and pick-up and drop services. By forming strategic partnerships with Yatra, Cinepolis, Amazon Prime, Disney+ Hotstar, and others, Swiggy One expands its offerings with exclusive privileges.
Swiggy One Privileges offers exclusive deals that extend beyond Swiggy’s services, enhancing the experience for members across travel, entertainment, OTT, shopping, and beauty categories.
In travel, Yatra provides value-added services such as free cancellation, free seat selection, or free meal options on flights for Swiggy One members. In entertainment, Cinepolis offers a flat 30 per cent discount on movies and food & beverages for online bookings and a flat 25 per cent discount at the F&B counter.
Members also receive exclusive offers from popular OTT platforms, including a ₹150 discount on Amazon Prime, 50 per cent off the Disney+ Hotstar 3M Super plan, and buy one get one month or buy 12 get three months on SonyLiv Premium plans.
Croma offers a 7.5 per cent discount on purchases of ₹30,000 and above at any of its stores. Hamleys provides free entry to the play arena at major outlets. In beauty and fashion, Swiggy One Privileges includes brands like Ajio, offering 20 per cent off on select items, and Lakme, which provides a complimentary facial waxing service.
Commenting on the added ‘Privileges’ to the Swiggy One membership program, Swiggy VP of growth Anurag P said, “With millions of users across India, Swiggy One and Swiggy One Lite stand apart for the benefits they provide across fast-growing categories like food delivery, quick commerce, and dining out. We are now making Swiggy One bigger and better through Swiggy One Privileges which has offers spanning high-usage categories such as OTT, travel, fashion, beauty, and more. With these added privileges, Swiggy One will further enhance its standing as the most exciting and rewarding membership program in the country, bringing to life Swiggy’s mission of elevating the quality of life for urban consumers by offering unparalleled convenience.”
Members are regularly notified of the latest privileges through homepage notifications, post-order updates, and the newly added ‘Privileges’ section within the Swiggy One and One Lite membership pages. Redeeming offers is simple: members can unlock unique codes via the ‘One Membership Privileges’ section and redeem them directly on partner apps to enjoy offers and benefits. This one-step process keeps members informed and engaged throughout their membership, with multiple touchpoints guiding them to avail these time-bound exclusive offers.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
