MAM
Sunfeast stirs up nostalgia with Mom’s Magic Ghee Roasted Nuts cookies
MUMBAI: Some aromas don’t just rise in the air, they rise straight into the soul. And few things summon that feeling quite like the gentle sizzle of nuts meeting warm ghee, a sound that has drifted through Indian homes for generations, carrying with it stories, care and a mother’s unmistakable touch.
Tapping into this timeless kitchen ritual, Sunfeast has unveiled Mom’s Magic Ghee Roasted Nuts cookies, a nostalgic ode to ghee-roasted goodness, packed with both cashews and almonds, and crafted to taste exactly “the way mum would’ve made it”. The launch brings back a flavour that’s equal parts comfort and indulgence, blending the golden aroma of ghee with the crunch of roasted nuts for a melt-in-mouth bite steeped in memory.
“Roasting nuts in ghee has always been one of the most treasured rituals in Indian cooking,” said ITC Ltd BU chief executive for Biscuits & Confections of foods division Kavita Chaturvedi. “With Mom’s Magic Ghee Roasted Nuts, we wanted to recreate that signature nostalgia in a cookie using nuts roasted in ghee, just the way moms do.”
Rolling out pan-India, the launch is supported by a new TVC conceptualised by Ogilvy, weaving a tender slice-of-life moment around the emotional power of taste. The film captures two hostel friends unwinding after a long day. When one opens a pack and offers the new cookie to the other, the first bite instantly carries her back to her childhood kitchen to her mum gently roasting nuts in ghee. A tiny hiccup makes the mother pause, just as her phone rings. The voiceover closes the loop, “Maa ki yaad kaise nahi aayegi ghee-roasted nuts waale Sunfeast Mom’s Magic Cookies.”
“This idea came from the insight that nothing tastes better than a piece of nostalgia on your tongue,” said Ogilvy South chief creative officer Puneet Kapoor. “Certain tastes trigger memory structures that bring back your mom’s love.”
With distribution across retail and e-commerce platforms nationwide, Sunfeast aims to take this nostalgic flavour from Indian kitchens to cookie jars everywhere proving once again that sometimes, the shortest route to the heart is through the taste of home.
MAM
Time brings TIME100 Next franchise to India with Reliance
List to spotlight 100 emerging leaders, gala set for December 2026 in Mumbai.
MUMBAI: It’s about time India’s next wave got a global spotlight and now, it’s on the list. New York-headquartered Time is expanding its TIME100 Next franchise to India, partnering with Reliance Industries Limited to launch TIME100 Next India, its first international extension of the rising leaders platform. The announcement was made at the Time100 Gala in New York by Jessica Sibley and Nita Mukesh Ambani, signalling a strategic push to tap into India’s growing influence across sectors.
The India edition will recognise 100 emerging leaders from the country and the global Indian diaspora, spanning business, science, sports, arts and social impact. The list will be curated by Time’s editorial team and published online, continuing the franchise’s focus on identifying individuals shaping the future.
The initiative will culminate in a gala event scheduled for December 2026 at the Nita Mukesh Ambani Cultural Centre, anchoring the platform within India’s cultural and business ecosystem.
TIME’s broader Time100 franchise has steadily expanded its global footprint since 2021 through events and impact-led initiatives. Executives noted that India’s growing pool of influential voices and innovators made it a natural next step for the platform’s international ambitions.
For Reliance, the partnership aligns with its broader push to support emerging talent and ideas on a global stage. For Time, it marks a timely bet on India not just as a market, but as a talent engine shaping the next chapter of global leadership.
