MAM
Sunfeast Marie Light launches #MarieLightMode campaign
New film with Jyothika encourages couples to unplug and reconnect over tea.
MUMBAI: Sunfeast Marie Light just served a reminder with the tea because when phones are stealing the spotlight, sometimes all a relationship needs is a quick Marie break. Sunfeast Marie Light has launched #MarieLightMode, a new campaign timed for International Women’s Day that urges couples to switch off screens and rediscover meaningful conversations over a cup of tea and Marie Light biscuits. A recent study in Chennai by the brand found that 53% of respondents admitted spending more time on their phones than with their partners, highlighting a growing emotional gap in modern relationships.
The heartfelt TVC features actress Jyothika and Senthil as a couple whose digital habits quietly erode their bond. A conscious decision to put phones aside turns everyday tea time into genuine moments of laughter and connection. The film ends with the tagline “Khao Meal, Baat Karo,” reinforcing that simple, light moments build stronger relationships.
Jyothika said, “After marriage, it’s often the daily light moments that keep a relationship strong. In Tamil homes, sharing tea is one such moment. Marie Light Mode gently reminds us to pause, put our phones away, and spend that time talking to each other.”
ITC Ltd, VP and head of marketing for biscuits and foods division Suraj Kathuria added, “At Sunfeast Marie Light, we believe that it’s the small, light moments shared every day that build strong relationships. With #MarieLightMode, we want to encourage couples to take a mindful break from screens and rediscover the joy of spending quality time together.”
Consumers can scan the QR code on Marie Light packs to participate in a couple’s quiz testing how well partners know each other, with a chance to win a couple’s trip to Switzerland.
The campaign is live across television and digital platforms in Tamil Nadu, supported by in-store activations and social media engagement under #MarieLightMode.
In a world glued to glowing screens, Sunfeast isn’t just selling biscuits, it’s quietly handing couples the recipe for something sweeter: putting the phone down, picking up the conversation, and letting the real connection rise.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
