YiPPee!, Aashirvaad and Marie Light blend tradition, nutrition and local heritage
Campaign takes phone-versus-partner debate to Bengaluru and Chennai streets.
Brand teams up with Swiggy Instamart to spark offline conversations in Tamil Nadu.
New film with Jyothika encourages couples to unplug and reconnect over tea.
ITC sparks dialogue with OOH teasers across Bengaluru and 40 plus societies.