Brand teams up with Swiggy Instamart to spark offline conversations in Tamil Nadu.
New variants offer guilt-free indulgence for health-conscious snackers.
OOH activation brings billboard to life, teases ‘Party with SRK’ reward
New film with Jyothika encourages couples to unplug and reconnect over tea.
ITC’s cracker leans into ASMR and youth culture to make indulgence louder and cheesier.
