MAM
Sunfeast Marie Light launches #MarieLightMode campaign
New film with Jyothika encourages couples to unplug and reconnect over tea.
MUMBAI: Sunfeast Marie Light just served a reminder with the tea because when phones are stealing the spotlight, sometimes all a relationship needs is a quick Marie break. Sunfeast Marie Light has launched #MarieLightMode, a new campaign timed for International Women’s Day that urges couples to switch off screens and rediscover meaningful conversations over a cup of tea and Marie Light biscuits. A recent study in Chennai by the brand found that 53% of respondents admitted spending more time on their phones than with their partners, highlighting a growing emotional gap in modern relationships.
The heartfelt TVC features actress Jyothika and Senthil as a couple whose digital habits quietly erode their bond. A conscious decision to put phones aside turns everyday tea time into genuine moments of laughter and connection. The film ends with the tagline “Khao Meal, Baat Karo,” reinforcing that simple, light moments build stronger relationships.
Jyothika said, “After marriage, it’s often the daily light moments that keep a relationship strong. In Tamil homes, sharing tea is one such moment. Marie Light Mode gently reminds us to pause, put our phones away, and spend that time talking to each other.”
ITC Ltd, VP and head of marketing for biscuits and foods division Suraj Kathuria added, “At Sunfeast Marie Light, we believe that it’s the small, light moments shared every day that build strong relationships. With #MarieLightMode, we want to encourage couples to take a mindful break from screens and rediscover the joy of spending quality time together.”
Consumers can scan the QR code on Marie Light packs to participate in a couple’s quiz testing how well partners know each other, with a chance to win a couple’s trip to Switzerland.
The campaign is live across television and digital platforms in Tamil Nadu, supported by in-store activations and social media engagement under #MarieLightMode.
In a world glued to glowing screens, Sunfeast isn’t just selling biscuits, it’s quietly handing couples the recipe for something sweeter: putting the phone down, picking up the conversation, and letting the real connection rise.
MAM
Yes Madam introduces 0 per cent commission for pregnant service partners
Home salon platform supports over 7,500 beauty professionals with new welfare policy.
MUMBAI: When life gives you a bump, Yes Madam has decided the last thing a woman needs is a cut in her earnings. Yes Madam, one of India’s fastest-growing home salon and wellness platforms, has announced a 0 per cent commission policy for its pregnant service partners. The move aims to provide greater financial stability and flexibility to its network of over 7,500 trained beauty professionals during this important life stage.
Under the new initiative, pregnant partners will retain their full earnings with no commission deductions, allowing them to focus on their well-being while maintaining income continuity. The decision was prompted by a customer’s social media video that highlighted the experience of a pregnant service professional continuing to work. The customer suggested reducing commission and shortening travel distances for such partners.
Responding to the feedback, Yes Madam co-founder Mayank Arya acknowledged the concern and confirmed that hub restructuring to optimise travel is already underway in phases. He also announced the 0 per cent commission policy for pregnant partners and encouraged them to prioritise rest.
Yes Madam co-founder and CEO Aditya Arya, said the policy reflects the company’s commitment to open communication. “Our partners know they can reach out to us directly, and it’s this personal access that helps us build policies that truly matter,” he noted. “Introducing 0 per cent commission for pregnant professionals is a direct result of listening to their needs.”
Mayank Arya added that the platform has a responsibility to support partners at every stage. “This step is a small but important move in that direction. We actively encourage our service partners to prioritise their well-being and take adequate rest during this time.”
Yes Madam had previously introduced a 0 per cent commission model for its top-performing “Queen Partners.” Extending this benefit to pregnant professionals marks another step in strengthening partner welfare and building a more supportive ecosystem.
In an industry where beauty professionals often go the extra mile, Yes Madam is showing that genuine care should flow both ways especially when one of their own is expecting.
