MAM
Sunfeast Marie Light launches #MarieLightMode campaign
New film with Jyothika encourages couples to unplug and reconnect over tea.
MUMBAI: Sunfeast Marie Light just served a reminder with the tea because when phones are stealing the spotlight, sometimes all a relationship needs is a quick Marie break. Sunfeast Marie Light has launched #MarieLightMode, a new campaign timed for International Women’s Day that urges couples to switch off screens and rediscover meaningful conversations over a cup of tea and Marie Light biscuits. A recent study in Chennai by the brand found that 53% of respondents admitted spending more time on their phones than with their partners, highlighting a growing emotional gap in modern relationships.
The heartfelt TVC features actress Jyothika and Senthil as a couple whose digital habits quietly erode their bond. A conscious decision to put phones aside turns everyday tea time into genuine moments of laughter and connection. The film ends with the tagline “Khao Meal, Baat Karo,” reinforcing that simple, light moments build stronger relationships.
Jyothika said, “After marriage, it’s often the daily light moments that keep a relationship strong. In Tamil homes, sharing tea is one such moment. Marie Light Mode gently reminds us to pause, put our phones away, and spend that time talking to each other.”
ITC Ltd, VP and head of marketing for biscuits and foods division Suraj Kathuria added, “At Sunfeast Marie Light, we believe that it’s the small, light moments shared every day that build strong relationships. With #MarieLightMode, we want to encourage couples to take a mindful break from screens and rediscover the joy of spending quality time together.”
Consumers can scan the QR code on Marie Light packs to participate in a couple’s quiz testing how well partners know each other, with a chance to win a couple’s trip to Switzerland.
The campaign is live across television and digital platforms in Tamil Nadu, supported by in-store activations and social media engagement under #MarieLightMode.
In a world glued to glowing screens, Sunfeast isn’t just selling biscuits, it’s quietly handing couples the recipe for something sweeter: putting the phone down, picking up the conversation, and letting the real connection rise.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
