Sunfeast Dark Fantasy hosts 40 winners at Shah Rukh Khan event

MUMBAI: Some fantasies stay on screen. Others walk through the door wearing Shah Rukh Khan’s signature smile. ITC’s Sunfeast Dark Fantasy turned a celebrity meet-and-greet into an exclusive fan experience by hosting 40 winners from across India at a private event with Shah Rukh Khan in Mumbai, as part of its ongoing ‘Har Dil Ki Fantasy’ campaign.

The closed-door celebration forms a key milestone in the brand’s broader ‘1 Million Fantasies’ initiative, which aims to transform everyday consumer aspirations into memorable experiences. Rather than a conventional promotional event, the evening featured candid interactions, photographs and conversations with the Bollywood star, offering winners a rare opportunity to celebrate alongside him.

The campaign has already rewarded more than 10 lakh winners across the country with a mix of high-value prizes and experiential rewards, including SUVs, international holidays to Europe and Thailand, cruiser bikes and exclusive celebrity experiences.

Built around Sunfeast Dark Fantasy’s long-running ‘Har Dil Ki Fantasy’ positioning, the campaign reflects a broader shift in consumer marketing, where brands are increasingly blending rewards with immersive experiences to build stronger emotional connections. Celebrity-led activations are becoming a key part of that strategy, moving beyond endorsements to create moments consumers are more likely to remember and share.

Speaking about the initiative, Shah Rukh Khan said fantasies inspire people and give them something meaningful to look forward to, adding that being part of a campaign that creates memorable experiences for fans made the association especially rewarding.

ITC Limited, Head of Marketing for Sunfeast Suraj Kathuria said the brand wanted to go beyond traditional prizes by creating an experience winners would cherish for years. Offering fans the opportunity to celebrate with Shah Rukh Khan in an intimate setting, he said, reflected the brand’s effort to bring its “Har Dil Ki Fantasy” promise to life.

Among the winners was 24-year-old Soundharya Ganesh from Mumbai, who described meeting Shah Rukh Khan as a lifelong dream and said the experience from being selected to celebrating alongside the actor felt surreal.

As brands compete for consumer attention in an increasingly crowded marketplace, Sunfeast Dark Fantasy’s latest activation underscores how experiential marketing is evolving from simple giveaways into emotionally driven moments that leave a lasting impression long after the campaign ends.