MAM
Success or Health? Asks Aditya Birla Capital’s latest health insurance campaign
MUMBAI: Aditya Birla Health Insurance Co. Limited (ABHICL), the health insurance arm of Aditya Birla Capital Limited (ABCL), today announced the launch of its latest TVC – Game of Choice – an advertising campaign that urges people to evaluate their health goals in their quest for success. This high-octane campaign has been launched across 45+ television channels and social media platforms.
The campaign POKES, PRODS and PROVOKES people to realize how they tend to neglect their health, when faced with a choice between their life goals and fitness. It also incentivizes healthier lifestyle choices with upto 30% of health insurance premium in the form of HealthReturnsTM, as long as they put their ‘Health’ first!
Speaking about the TVC launch, Mr Ajay Kakar, Chief Marketing Officer, Aditya Birla Capital said, “Would you rather choose health without success, or success without health? The answer isn’t that simple. Because when presented with this difficult choice, we realize that no amount of success is worthwhile without the good health needed to enjoy it. We do not want to choose one over the other and indeed, we shouldn’t have to. But we do take one for granted – our health. With this ‘Game of Choice’, we intend to provoke people into questioning their priorities and encourage them to choose health as a priority life goal, one that is equally important as their career aspirations.”
Agnello Dias, Chief Creative Officer – Taproot Dentsu said, “People are generally hazy about the link between their emotional health and physical health. Aditya Birla Health Insurance Co. Ltd’s ( ABHICL) campaigns in the past, and this one, aim to provoke hardworking professionals into asking uncomfortable questions to themselves. Answers to which, they know they have, but not too keen to confront and are therefore pushed far back into their minds. The stark, clinically real treatment chooses not to couch this reality in the delusional comfort of creative hyperbole."
Pallavi Chakravarti, Executive Creative Director – Taproot Dentsu added, “'Between being a star performer at work and being frequently or seriously ill, no one in their right mind would pick the latter. Yet, we find that in the race to choose success, health is often left behind. Trouble is, TELLING people this is preachy. But letting them DISCOVER it for themselves, is what Aditya Birla Health Insurance Co. Ltd. ( ABHICL) wanted this campaign to achieve, so that customers can use the brand to strike the right balance in their lives.”
In today’s fast-paced world, health generally tends to take a backseat, given hectic schedules and the luxury of having everything at our fingertips. With many of us finding it hard to make time for regular fitness activities, such unhealthy lifestyle and dietary choices can potentially lead to an increase in diseases such as high blood pressure, diabetes and heart ailments etc.
Creative Execution: Our TVC adopts a game show format wherein three hardworking professionals are pushed into an uncomfortable space, by getting them to choose between health and success. They find these choices extremely unfair but when pushed to choose one, all of them choose health over success. The film thus wants people to self-realize that if we want both health and success, why aren't we prioritizing our health at all.
Brands
Wipro hires 7,500 freshers, withholds FY27 hiring outlook
Profit rises to Rs 3,522 crore, Rs 15,000 crore buyback announced.
MUMBAI- Hiring may be on, but visibility is off, Wipro is adding talent even as it pauses the crystal ball. The company hired 7,500 freshers in FY26 but stopped short of offering any hiring outlook for FY27, underscoring the uncertainty gripping the IT services sector as it pivots towards an AI-led operating model.
The disclosure came alongside its fourth-quarter earnings, where management flagged volatile demand conditions and refrained from committing to future workforce expansion. Chief human resources officer Saurabh Govil noted that over 3,000 of the total hires were onboarded in the March quarter alone, signalling continued intake despite a lack of clarity on deployment pipelines.
This divergence active hiring without forward guidance reflects a broader industry pattern where talent acquisition continues even as deal conversions remain uneven and client spending cycles stretch. Wipro expects its IT services revenue for the June quarter to range between a decline of 2 per cent and flat growth sequentially in constant currency terms, reinforcing near-term caution.
Chief executive officer Srini Pallia pointed to artificial intelligence as both a disruptor and an opportunity. He said evolving client priorities are pushing the company towards outcome-driven engagements, with Wipro increasingly focusing on a services-as-software model through its AI Native Business and Platforms unit. The shift marks a structural change from traditional headcount-led growth to AI-enabled delivery frameworks.
The company has already committed over $1 billion to its AI ecosystem, with investors closely watching how these investments translate into revenue. For now, the numbers present a mixed picture. Net profit rose sequentially to Rs 3,522 crore, while revenue grew 3 per cent to Rs 24,236 crore. However, core IT services performance remained under pressure, with full-year revenue declining 0.3 per cent in dollar terms and 1.6 per cent in constant currency.
Large deal bookings offered a counterpoint, rising 45.4 per cent year-on-year to $7.8 billion, highlighting a widening gap between deal wins and actual revenue realisation. On a quarterly basis, IT services revenue slipped 1.2 per cent sequentially, signalling continued softness in execution.
Margins, however, told a more optimistic story. Operating margins expanded to 17.3 per cent in the fourth quarter, up from 14.8 per cent in the previous quarter, reflecting improved cost discipline. That said, the company cautioned that upcoming wage hikes and the ramp-up of large deals could exert pressure going forward.
Attrition stood at 13.8 per cent in the March quarter, indicating stabilisation after periods of elevated churn. Alongside its earnings, Wipro also announced a Rs 15,000 crore share buyback, reinforcing its focus on shareholder returns, with a payout ratio of 88 per cent over the past three years.
Taken together, the numbers capture a company in transition investing in AI, maintaining hiring momentum, but navigating a demand environment where growth is uneven and visibility remains limited.
