Brands
StudioBackdrops relaunches Twistflex for India’s tier 2, 3 creators
Portable studio setup returns with 40 new designs and lower entry pricing
NEW DELHI: StudioBackdrops has relaunched Twistflex, pitching it as India’s first portable studio solution tailored for creators in tier 2 and tier 3 cities, with entry pricing starting at Rs 2,900.
Originally introduced in 2017, Twistflex has been re-engineered to reflect current design trends and the evolving needs of the creator economy. The refreshed line-up features 40 new designs across four fabric options: solid cotton, solid polyester, reversible mottled and mixed textured, streamlined into a simpler, standardised product structure.
Designed as a true pop-up studio, Twistflex combines backdrop and frame in a single unit, eliminating complex assembly and making it suitable for compact home setups as well as on-location shoots. Dual-surface usage and uniform sizing across categories offer versatility without adding storage demands.
In a bid to improve accessibility, StudioBackdrops has cut prices on key variants. Solid polyester backdrops are now priced at Rs 2,900, while solid cotton options retail at Rs 3,200, down from the earlier Rs 3,500.
Commenting on the relaunch, StudioBackdrops founder Archisman Misra, said demand from non-metro creators is rising as independent producers seek affordable, portable equipment with strong visual impact. He added that free tutorial content across YouTube, Instagram and the company’s website supports first-time users in maximising product performance.
Brands
UP govt, HGS unit to skill one lakh youth in digital push
MoU targets jobs, training and future ready talent across state
MUMBAI: Government of Uttar Pradesh has joined hands with OneOTT Intertainment Limited, the broadband arm of Hinduja Global Solutions, to train one lakh youth, signalling a fresh push towards jobs in the digital economy.
The memorandum of understanding, signed with the Employment Department Uttar Pradesh, aims to bridge the gap between skills and industry needs while opening up employment pathways for young people across the state.
The agreement was formalised by principal secretary, labour and employment, M. K. Shanmugha Sundaram and whole-time director, Hinduja Global Solutions and MD and CEO, OneOTT Intertainment Limited, Vynsley Fernandes, in the presence of labour minister Anil Rajbhar.
Under the partnership, OneOTT Intertainment Limited will roll out training programmes, workshops and knowledge-sharing platforms designed to equip youth with skills aligned to a rapidly digitising economy. The initiative will also include research inputs, technical guidance and policy-level support to ensure effective execution.
Principal secretary, labour and employment, M. K. Shanmugha Sundaram, said, “This collaboration will help align skill development programmes with actual industry needs and prepare the youth of Uttar Pradesh for emerging opportunities in the digital services sector.”
Hinduja Global Solutions whole-time director, and OneOTT Intertainment Limited MD and CEO Vynsley Fernandes said, “India’s progress is closely linked to strengthening the capabilities of its young workforce. At HGS, we see skills evolving alongside technology, and partnerships like this help build a stronger digital ecosystem.”
The state government will facilitate coordination across departments and institutions, ensuring the programmes reach the right audiences and deliver measurable outcomes.
As digital infrastructure expands and technology reshapes job markets, initiatives like this are positioning skill development not just as training, but as a gateway to opportunity for the next generation.
