Ad Campaigns
Stationery brand Youva gears up to welcome students back to school, launches new campaign
Mumbai: Youva, the leading stationery brand from the house of ‘Navneet Education’, is geared up to welcome the students with a newly designed brand new stationery range supported by a Back to School campaign.
Launching the campaign, Youva’s Chief Strategy Officer and spokesperson Abhijit Sanyal said, “With students coming back to school, we thought about celebrating this event by launching a brand new campaign, “Happy hoke chale school hum”. We have created an exciting film with our digital agency ‘ants digital’ that expresses the joy of children returning to school. The all-new product range and the new BTS campaign will help students to re-connect with classrooms and return to normalcy. There are challenges that we are facing as far as paper cost goes and we have taken every effort to minimize passing on the burden to our customers. But witnessing this sight of kids going back to school has created a huge sense of excitement for all of us.”
Commenting on the launch of the brand film, Ants Digital CEO Sanjay Arora said, “this is one of our best films that has come alive. The whole film is a narrative of all mothers who are seeing the journey of their children in these last two years and the new excitement that is experienced by kids while preparing to go back to school. We had great fun creating this film and we are sure all the kids and their parents will love this.”
The lockdowns and restrictions have hampered the children’s learning process and academic life for the past two years. Several important activities like physically coming to the classroom, interacting with the teacher, exercising and playing at the playground with fellow students were not experienced by them during this period.
As a student brand, Youva has revamped its stationery range like Notebooks, Drawing books, Paint brushes, Crayons, Poster colours, Practical books, Geometry boxes and various such products with new designs and vibrant looks to welcome the children back to school.
Stationery is most shared when students are together (apart from the lunch boxes though) and they do the most unimaginable things with it. More importantly stationery creates bonding between students when at school. The new Youva campaign is an apt metaphor for this insight.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
