Brands
Youva draws out Children’s Day magic with new film
MUMBAI: Creativity took centre stage this Children’s Day as Youva invited kids to think a little, make a little and imagine a lot. With a film bursting with colour, rhythm and childhood wonder, the brand sketched out a joyful tribute to the inventive minds who can turn scraps into stories and cardboard into castles.
“Kuch Socho. Kuch Banao” captures young creators in their natural element. Conceptualised by Ants Digital and produced by Antastic Studios, the film follows children as they transform torn fabric, old boxes and the most ordinary objects into delightful new worlds. In one frame a wall becomes a boat, in another a thumbprint becomes a gift, echoing Youva’s belief that creativity blooms when imagination runs free.
Navneet Education chief strategy officer Abhijit Sanyal, said the film was designed to celebrate the boundless imagination children carry every day and to remind viewers that big ideas often begin with a small spark.
For Ants Digital CEO Sanjay Arora the project was a nostalgic return to childlike curiosity. He said the film reflects the magic hidden in everyday life and praised the teams at Ants and Antastic Studios for bringing the story to life with warmth and playfulness.
With this campaign, Youva reinforces its mission to nurture originality and self expression, encouraging young minds to shape their own world. As the brand reminds us, the journey of creativity always begins with a simple thought and a willingness to make something new.
