Star India invests into Zapr Media Labs

MUMBAI: According to a report by Brand Equity, media company Star India has made investment of Rs 55 crore in media-tech start-up Zapr Media Labs.

As per filings with the Registrar of Companies (RoC) which were sourced by a data analytics platform, Paper.vc, the funds have been added by the broadcaster via its holding firm – Star India US Holdings Subsidiary LLC.

Previously in March 2017, Star India picked up a minority stake in the Bengaluru based media tech start-up Zapr Media Labs. The investment was made for a strategic partnership between Hotstar and Zapr.

Zapr was founded in February 2012 by IIM Ahmedabad batch mates Deepak Baid, Sandipan Mondal and Sajo Mathews. Zapr provides television viewership, which it analyses with the help of audio recognition tool.