MAM
Star Gold adds tang to ‘Nimbu Maar Ke’ campaign
MUMBAI: What does the recently spruced up Star Gold Channel have in the offing?Well ! following a revamp (the buzz word in the television industry today!!!) the channel is all poised to make the ‘Bollywood hit movie’ formula work and is leaving no stone unturned, in an obvious attempt to gain the cutting edge over rival channels.
The channel has got an interesting Nimbu mar ke campaign in place to herald the new ‘avtaar’ of the channel . The campaign is unique as apart from the usual hoardings and full page ads in newspapers, it has adopted an innovative strategy of advertising through stalls selling nimbu (lime) with Star Gold logos.
As if that was not enough we even have dabhawalas with Star Gold stickers at various markets in Mumbai. Though merely a gimmick , it seems to have worked in arousing the viewers curiosity.
The channel which was always associated with the golden classics has now spiced up its image with an interesting array of movies like : Fiza, Raja Hindustani, Josh, Pyaar Tune Kya kiya ,Pardesi Babu , Hello Brother, Zubeidaa and Kachche Dhaage which will be aired Sundays at 8:00 pm.
This announcement comes after the channel’s recent declaration of showing popular Hollywood films in the national language. The dubbed movies will air every Saturday from 9 November at 8 pm. The films include Chocolat, Fists of Fury and suspense thriller Rich Mans wife.
AD Agencies
Prakash Nair reportedly quits Ogilvy after 23 years
One of the agency’s longest-serving leaders has moved on, with his next destination still unknown
MUMBAI: After more than two decades at one address, Prakash Nair has left the building. The president and head of office, north at Ogilvy has moved on from the agency, according to highly placed industry sources. His next move remains unknown. Ogilvy did not respond to requests for comment.
Nair spent over 23 years at the agency, making him one of its longest-serving senior figures. He was elevated to lead the Gurugram office in April 2022, a role that put him at the helm of Ogilvy’s northern operations at a time of considerable churn across the advertising industry.
Before taking charge in the capital, Nair served as associate president at Ogilvy Mumbai, where he worked on some of the agency’s most prized accounts, including Mondelez, Tata Motors, and BP Castrol. Over the years, he built a reputation for driving modern, integrated, and award-winning work, the kind that wins metals at Cannes and keeps clients from straying.
His departure was marked in style. A farewell gathering was held in Delhi, attended by senior figures from across the advertising fraternity, a signal of the regard in which Nair is held in an industry that does not always pause to say goodbye properly.
Where he goes next is the question the industry is now asking. After 23 years at one of the world’s most storied agencies, the answer, when it comes, will be worth watching.
