Brands
St.Botanica launches new line of fragrances
Mumba: St.Botanica, a leading direct-to-consumer (D2C) beauty brand and part of South Asia’s largest beauty and personal care conglomerate Good Glamm Group, is venturing into the fast-growing fragrance category with the announcement of its new line of perfumes. Crafted meticulously from the world’s finest ingredients, this collection is accompanied by the captivating campaign ‘Indulge Your Travel Spirit’.
Featuring four distinct fragrances, each embodying a unique corner of the globe, the collection offers a sensory journey. The Citrus fragrance evokes the sun-kissed shores of the Mediterranean, with notes of Amalfi Lemon, Patchouli, and White Honey. The Oud fragrance transports you to the landscapes of the Middle East, blending Cedarwood, Black Pepper, and Labdanum. The Amber fragrance captures the essence of North America, combining Virginia Cedar, Gardenia, and African Orange Flower and the Spicy fragrance entices with its fusion of Geranium, Bergamot, and Musk from Southern Africa.
Ensuring widespread accessibility, St.Botanica’s all-new fragrances are now exclusively available both online on Amazon Beauty and offline at Shoppers Stop stores, catering to consumers nationwide. This strategic partnership aims to provide seamless access to these exquisite scents, enriching the olfactory experiences of fragrance enthusiasts everywhere.
Good Glamm Group CEO of Good Brands Co Sukhleen Aneja expressed her enthusiasm for the launch, stating, “We are thrilled to step into the fast-growing fragrance category with the launch of our exquisite perfumes. With the belief of sourcing from the world’s finest ingredients, St.Botanica invites consumers on a sensory journey that transcends traditional fragrance experiences blending sophistication with affordability. We’re also excited about our partnership with Amazon and Shoppers Stop for online and offline sales respectively providing consumers with unparalleled quality and a seamless shopping experience.”
“At Amazon Beauty, we are committed to bring our customers the most exciting and trending beauty products. This partnership with St. Botanica and Amazon Beauty embodies this spirit by providing our beauty enthusiasts a wide variety of captivating fragrances to enrich their beauty rituals and elevate their daily experiences. With convenient, fast delivery and competitive value, Amazon Beauty offers customers the perfect platform to explore and find the perfect fragrance to complement their unique style and preferences.” Amazon India – director – beauty, personal care and luxury beauty Zeba Khan.
Shoppers Stop Ltd customer care associate and CEO, beauty Biju Kassim stated “St.Botanica’s debut in the fragrance market, exclusively with Shoppers Stop, provides an opportunity for our customers to explore an extensive array of these sensorial fragrances. We are delighted to offer a platform for our consumers to discover and try the enchanting St. Botanica fragrances, together with an elevated fragrance discovery experience at our stores.”
Priced at Rs 999 each, these 100 ml Eau de Parfums promise a journey that goes beyond mere scent and packaging. In addition to the individual fragrances, St.Botanica is also offering a Gift Set, containing minis of each of the four fragrances priced at Rs 799.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
