Amazon India to invest Rs 2,800 crore in ops and wellbeing

MUMBAI: Amazon is putting its money where its workforce is and then some. Amazon India has announced an investment of over Rs 2,800 crore (about $300 million) to strengthen associate safety, health, and financial wellbeing, while simultaneously expanding and upgrading its operations network across the country. The move sits within a much larger ambition: a commitment to invest over $35 billion in India by 2030. The strategy hinges on three pillars AI-led digitisation, export growth, and job creation while also doubling down on faster, more reliable deliveries through both its core and quick commerce networks.

This isn’t a cold start. In 2025, Amazon had already pumped in Rs 2,000 crore, adding 17 fulfilment centres, six sortation hubs, and 75 last-mile delivery stations. It also scaled its quick commerce play, Amazon Now, to more than 300 micro-fulfilment centres across key cities laying the groundwork for the next growth sprint.

Now, the focus sharpens on the people powering that network. The latest investment will expand initiatives such as Project Ashray, which provides air-conditioned rest facilities for delivery associates, and Sushruta, a healthcare programme supporting long-haul truck drivers and their families. Nationwide medical camps are also on the cards, aimed at boosting access to preventive care.

Insurance coverage is set for an upgrade too, alongside financial inclusion efforts under the Samriddhi programme. These initiatives will connect tens of thousands of associates and over 200,000 community members to government schemes such as Ayushman Bharat Health Account and Pradhan Mantri Jan Arogya Yojana.

Education remains part of the playbook. The Pratidhi scholarship and mentorship programme will continue to offer financial support and guidance to associates’ children, including those with disabilities.

On the infrastructure side, Amazon plans to widen its logistics footprint, particularly in tier 2 and tier 3 markets, while more than doubling Amazon Now’s presence in cities where it already operates and entering new ones.

Technology, unsurprisingly, is the quiet engine behind it all. The company is investing in artificial intelligence and machine learning tools to improve route optimisation, on-road safety, and workload distribution. Enhancements to its driver app are also expected to bring better navigation and greater earnings transparency.

As Amazon India and Australia VP for operations Abhinav Singh put it, the company’s network may span every serviceable pin code but it is the people within it that remain central. With this latest push, Amazon is not just scaling operations; it is trying to future-proof the ecosystem that keeps its wheels turning.