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Spykar partners as associate gold sponsor for the India tour of Sri Lanka
Mumbai: Spykar, Indian denim brand has become the associate gold sponsor for the upcoming India tour of Sri Lanka, commencing on 27 July 2024. This partnership celebrates the shared spirit of the young and restless, defining both Spykar and cricket fans across the country. Spykar stands amongst these passionate fans to ignite this enthusiasm and celebrate the exceptional talent on display.
Following India’s historic win at the ICC T20 World Cup in the USA, the eagerly awaited series will feature a lineup of T20s and ODIs, running from 27 July to 7 August 2024. The series is set to captivate a massive audience, with expected viewership between 180-220 million, uniting cricket lovers from both nations in a shared passion for the sport.
We’re delighted to be the Associate Gold Sponsor for the upcoming India-Sri Lanka series,” said Spykar co-founder and CEO Sanjay Vakharia. “This partnership goes beyond just a sponsorship, it’s a celebration of our shared love for this incredible sport, a passion that ignites the young and restless spirit in India. We’re excited to connect with cricket fans on a personal level through this electrifying series.”
“It’s great to see a fashion brand like Spykar partnering with the upcoming India Tour of Sri Lanka. I am confident that this association will help the brand connect with its target audience. Sports and fashion always complement each other, making this an ideal collaboration,” said Sri Lanka Cricket head of marketing Upul Nawaratne Bandara.
This historic series marks the debut of new coaches, Gautam Gambhir for India and Sanath Jayasuria for Sri Lanka. The T20 Internationals will be held at the Pallekele International Cricket Stadium, while the ODIs will take place at the R Premadasa Stadium in Colombo. This is a series that cricket lovers wouldn’t want to miss, and Spykar, the associate gold sponsor, is thrilled to be a part of this incredible journey.
Spykar invites cricket enthusiasts to witness an exceptional series filled with exciting moments and exceptional athleticism. As a leading fashion brand, Spykar is dedicated to delivering vibrant and trendy apparel that is perfect for fans cheering on their favorite teams.
MAM
Adbhoot weaves AI magic into CottonKing Aura linen campaign
Subtle AI craft brings premium linen’s texture, fall and finesse to life in cinematic film that feels tangibly real.
MUMBAI: Adbhoot has threaded the needle perfectly using AI so invisibly that the real star of Cottonking’s new premium linen range, Aura, gets to shine. The campaign, built around the insight that premium clothing isn’t merely worn but experienced, puts the fabric itself centre stage. Instead of flashy drama or exaggerated styling, every frame focuses on what truly defines Aura: its visible weave, natural drape, soft finish and effortless movement. The result feels so tactile you almost want to reach out and touch the screen.
What sets the work apart is its quiet confidence in technology. There is no “look at our AI” fanfare. Adbhoot treated the tool as a precision filmmaking instrument ensuring consistent model features, accurate proportions, natural lighting behaviour and real-world physics so the film feels polished, controlled and unmistakably premium rather than artificial.
Adbhoot, founder & creative director Vaibhav Pandit explained, “AI is powerful only when it doesn’t announce itself. For Aura, our intent was clear. The fabric needed to feel tangible, the lighting needed to behave naturally, and the model had to remain authentic throughout. We shaped AI around the brief, not the other way around.”
Cottonking director Koushik Marathe added, “With Aura, our vision was clear: to create a premium linen range that feels elevated not just in look, but in experience. Linen is a fabric of character, it breathes, it moves, and it carries a distinct elegance that can’t be replicated. This campaign captures that essence beautifully.”
The campaign marks another step in Adbhoot’s thoughtful approach to modern storytelling, innovation supports the narrative rather than stealing the spotlight. In an era when AI is often used to grab attention, this one stands out by staying quietly honest letting the linen do the talking and the craft do the work.
From weave to wind-blown drape, Aura doesn’t just look premium, it feels it. And thanks to Adbhoot’s restrained touch, viewers are left with the impression of real fabric, real movement, and real emotion rather than pixels and prompts. In the world of fashion advertising, that’s the kind of seamless finish that really leaves a mark.
