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Sportz Interactive welcomes Alex Chamberlen as head of UK & EU operations
Mumbai: Sportz Interactive (SI), a leading sports technology and content solutions company and a part of the Sportz Solutions Group, continues to expand its global footprint by strengthening its UK and EU lperations. To further strengthen its commitment to the region, SI announced the appointment of Alex Chamberlen as director – head of UK & EU operations. This marks another significant milestone in its journey towards becoming the world’s foremost provider of sports technology and content solutions, following its successful venture into Singapore.
Alex Chamberlen brings a wealth of experience in business development and operations across renowned organisations such as Cricinfo, Omnigon, Engage Digital Partners, and Trippant Communications. His profound understanding of the sports business sector across diverse regions including the UK, Europe, India, and North America will be instrumental in driving Sportz Interactive’s growth trajectory in the UK and European markets. Chamberlen will be based out of London, UK.
Commenting on his appointment, Alex Chamberlen expressed his enthusiasm, stating, “I am honoured to join Sportz Interactive at this pivotal moment in our journey. With a strong foundation built on 20 plus years of experience, SI is already making a significant impact on the global sports technology landscape. I am eager to leverage my experience and expertise to lead the company’s expansion into the UK and EU markets.”
Sportz Interactive chairman Arvind Iyengar remarked, “We are delighted to welcome Alex Chamberlen to Team SI. His proven track record and deep industry knowledge make him the ideal candidate to spearhead our global expansion efforts and further strengthen our existing relationships with 15 plus customers in Europe. This will help us drive our global growth as we look to help sports organisations maximise their fan affinity and supercharge commercial outcomes.”
With existing customers that include the likes of the International Olympic Committee, NBA, UEFA, Disney, Google and Formula One, Sportz Interactive’s continued expansion into the UK and EU markets reinforces its commitment to providing fanalytics offerings and digital transformation capabilities for sports organisations around the world.
MAM
Pulse launches 7th Loyalty Day with #PulseUpYourDrink campaign
Runs May 1 to 15, invites fans to create drinks, 100 winners get merchandise.
MUJMBAI: If candy had a cocktail hour, Pulse is ready to stir things up literally. The Dharampal Satyapal Group’s confectionery brand has rolled out the seventh edition of Pulse Loyalty Day, anchored by a new digital-first campaign, #PulseUpYourDrink, running from May 1 to May 15, 2026. The idea: turn a tangy candy into a creative ingredient, and let consumers do the mixing. Tapping into a growing trend of flavour experimentation, especially among Gen Z and millennials, the campaign invites fans to create mocktails and beverages using Pulse candy. The format leans heavily on user-generated content, with participants encouraged to share their creations on social media by tagging @passpass_pulse.
To kick things off, a set of chefs will introduce Pulse-inspired mocktail recipes, setting the base for fans to remix and reinterpret. Actor Mannara Chopra joins the campaign to amplify reach, signalling a continued focus on youth engagement.
The activation is designed to play out across the digital ecosystem, with nano and micro influencers driving participation and conversation. As an added incentive, 100 participants will win Pulse-branded merchandise, blending fandom with rewards.
Pulse, which has led the hard-boiled candy segment for the past nine years, is increasingly positioning itself as more than just a product leaning into culture, community and online behaviour. Loyalty Day, now in its seventh edition, has evolved into a recurring digital moment where consumers actively co-create the brand narrative.
The strategy is clear: keep the flavour familiar, but the engagement fresh. Because in today’s attention economy, even a candy needs to stay in the mix.
