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Sports veteran Sanket Rassal steps into Zee Entertainment leading OAP sports creative
Fantasy, gamification and data-led journeys drive deeper fan participation.
Summit highlights AI, fan-first sports experiences, connectivity and intelligent content flows
Panel explores how tech will transform sports consumption and fan engagement in the near future
MUMBAI: Indian sport has learned how to fill stadiums. The harder task now is building brands that last long after the final whistle. Against that backdrop,...
