Souraav Deb joins Dentsu India as vice president

GURGAON: Souraav Deb has taken over as vice president at Dentsu India, marking another senior leadership move in the country’s fast-consolidating media and marketing business. With nearly 15 years across digital, television and integrated media, Deb arrives with a reputation for scale, structure and performance.

At Dentsu India, Deb will be responsible for driving integrated media strategy, digital acceleration and large client mandates at a time when advertisers are demanding sharper accountability and measurable growth. His appointment underscores Dentsu’s push to deepen its leadership bench as brands rebalance spend across digital, video and TV-plus ecosystems.

Deb joins from EssenceMediacom India, where he served as senior director, strategy, leading a client cluster with a focus on data-led planning, performance optimisation and growth outcomes. Before that, he spent nearly two years at Haleon, formerly GSK Consumer Healthcare, managing the repeatable growth model across EMEA markets. His remit covered category and consumer analysis, media effectiveness, in-channel optimisation and allocation of offline and online media budgets linked directly to net sales upside.

Earlier, at Publicis Groupe, Deb held senior leadership roles across strategy and revenue management, overseeing portfolios worth over Rs 150 crore and managing P&L responsibilities while driving new business wins. His career also includes a long stint at Wavemaker, where he led digital strategy and buying for marquee clients including Hero Motocorp and Pernod Ricard India, scaling digital spends and winning industry recognition for performance-led campaigns.

Deb began his career in media planning, buying and operations at Starcom and iAvatarZ Digital, working across categories such as mobile handsets, telecom and automotive. Over the years, he has handled brands including Samsung, Aircel, Hero Motocorp and Motorola, building expertise across display, mobile, social media, programmatic and TV-plus video and OTT.

Known for blending strategic rigour with executional discipline, Deb brings a rare mix of hands-on digital depth and boardroom-level perspective. As marketers chase efficiency, reach and growth in equal measure, Dentsu India has placed a proven operator at the centre of the action.