Ad Campaigns
Sony Sports Network launches ‘Non-Stop cricket’ campaign
Mumbai: Sony Sports Network has launched its new campaign for cricket that provides the chance to celebrate India’s favourite game in 2022. The sports network launched the first of three films this week, which is a part of their campaign titled ‘Non-Stop cricket on Sony Sports Network’ on its sports channels and social media platforms.
For the first time, audiences will get to see one of India’s finest cricketers, Smriti Mandhana and Bollywood’s most talked-about actor, Pankaj Tripathi, come together to promote the non-stop cricketing action on the sports network. The campaign also emphasises the cricket roster on the network with the apt tagline ‘Ab cricket fans ke pass hai celebration ka big reason, kyunki sony pe dikhega cricket ka full seasons.’
The campaign stands out from other conventional cricket campaigns as the first-time viewers will see one of India’s biggest women cricketers helming the campaign for all formats of men’s and women’s cricket.
Sony Pictures Networks India, chief revenue officer, distribution and head-sports business, Rajesh Kaul said, “We have taken a clutter-breaking approach and used a leading woman cricketer to promote men’s cricket in a first of its kind campaign. Smriti Mandhana, the opening batter for Team India was a perfect choice to front our campaign, ‘Non-Stop cricket on Sony Sports Network’ and the film showcase and cement our position as the best destination for year-round quality cricketing action. With over 1800 hours of Live cricket, our fans will get to watch exciting matches that include India Men’s and Women’s cricket series, International T20i leagues and more.”
Bollywood actor Pankaj Tripathi said, “I am delighted to be a part of such an inclusive campaign by Sony Sports Network where Bollywood meets cricket in an innovative manner. The campaign takes a clutter-breaking route with Smriti Mandhana, one of India’s top cricketers, promoting men’s cricket among others from the non-stop cricket roster on their network.”
India Women’s Cricket Team member Smriti Mandhana added, “I am excited to be a part of the ‘Non-Stop cricket on Sony Sports Network’ campaign. The messaging is not only innovative but also progressive. It is a great association, and I am looking forward to the cricketing season on Sony Sports Network.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
