MAM
SOCIAL’s partnerships with Netflix and Spotify with a vision to bring people together
Mumbai : SOCIAL, India’s neighbourhood café announced its partnerships with global entertainment giants, Netflix and Spotify, with the vision to bring people together over their shared love for music, friendship and communities.The collaborations leverage SOCIAL’s offline presence pan-India to tap into emerging trends and deliver never seen before experiences that blend entertainment, dine in, and tech innovation.
Spotify X SOCIAL: Marrying Music and Mixology
Ahead of Spotify’s moment in the year, it has announced an exclusive partnership with SOCIAL unveiling special #SpotifyWrapped cocktails at select SOCIAL outlets. Guests are invited to bring their gang, showcase their listening personality card on the Spotify app to the server, and receive a custom personality cocktail. As an added bonus, patrons can savour these signature cocktails on the house!
#DisconnectToConnect with Netflix
In partnership with Netflix, SOCIAL Offline is set to launch a campaign centred around the film”Kho Gaye Hum Kahan.” Embracing the theme of “Disconnect to Connect,” this campaign will unfold across 41 outlets in key cities including Mumbai, Delhi NCR, Chandigarh, Bengaluru, and Pune. Patrons can anticipate a fusion of cinematic and culinary experiences as they engage with the #DisconnectToConnect challenge. As part of the challenge, guests who dine in at a SOCIAL outlet need to keep their phones inside a locked box for an hour, in an effort to inspire people to make real life connections with the ones around them. Resilient winners who manage to not use their phones during this time and engage with each other over fun and games, get to win a portion of shareable “Friendship Fries” on the house.
Commenting on the partnerships, Impresario Entertainment and Hospitality Pvt. Ltd chief growth officer Divya Aggarwal said, “Building quality partnerships that focus on synergies and impact are key to the growth of SOCIAL as a brand. The recent initiative with Netflix and Spotify doubled down on our commitment to reinvent and liven the social experience. From the enticing ‘Disconnect to Connect’ campaign with Netflix to the exciting #SpotifyWrapped Cocktails, we’re excited about working with collaborators and brands who want the audience to break free and embrace the extraordinary.”
#SpotifyWrapped outlets will be available at:
|
City |
Outlet |
|
Mumbai |
Khar SOCIAL |
|
New Delhi |
Civil Lines SOCIAL |
|
Hauz Khas SOCIAL |
|
|
Saket SOCIAL |
|
|
Bengaluru |
Koramangala SOCIAL |
|
Indiranagar SOCIAL |
|
|
Kolkata |
Park Street SOCIAL |
*The free #SpotifyWrapped cocktails will be available until 25 December 2023, and the #SpotifyWrapped menu will be available till 31 December 2023
#DisconnectToConnect will be active in following outlets:
|
City |
Outlet |
|
Mumbai |
Carter Road Social |
|
Colaba Social |
|
|
Nesco SOCIAL |
|
|
Versova Social |
|
|
Goregaon Social |
|
|
Chembur Social |
|
|
Vashi Social |
|
|
Thane Social |
|
|
Vikhroli Social |
|
|
Capital Social |
|
|
Dadar Social |
|
|
Malad Social |
|
|
Powai Social |
|
|
New Cuffe Parade Social |
|
|
Nesco Social |
|
|
Ghatkopar social |
|
|
Khar Social |
|
|
Palladium Social |
|
|
Delhi-NCR |
Dwarka Social |
|
Nehru Place Social |
|
|
Cyber Hub Social |
|
|
Vasant Kunj Social |
|
|
Noida Social |
|
|
Aero City Social |
|
|
Civil Lines Social |
IFC Social Gurgaon
|
Sector 85 Social |
|
|
Saket Social |
|
|
Hauz Khas Social |
|
|
Bangalore |
Whitefield Social |
|
Churchstreet Social |
|
|
Koramangala Social |
|
|
Sarjapur Social |
|
|
Indiranagar Social |
|
|
New Bel Road Social |
|
|
Hebbal Social |
|
|
Nagavara Social |
|
|
Pune |
Viman Nagar Social |
|
FC Social |
|
|
The Mill Social |
|
|
Koregaon Park SOCIAL |
|
|
Chandigarh |
Sector 7 Social |
|
Elante Social |
The #DisconnectToConnect campaign will run from 20 December 2023 to 4 January 2024 excluding 24 December 2023 and 31 December 2023
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
