MAM
Social Panga to handle social media marketing mandate of Tally Solutions
Mumbai: An integrated creative and digital marketing agency Social Panga on Monday announced the appointment of Tally Solutions, country’s leading business management software provider, as its social media marketing partner.
This mandate will work towards fulfilling the brand’s objective of establishing greater connect, and engagement across all customer and segment profiles, as a smart and relevant, trustworthy and expert brand that already has millions of fans across the world. Apart from India, Social Panga will also manage Tally’s social media content and strategy across other geographies like – North America, Kenya, Indonesia, MENA, and Bangladesh.
A pioneer in the software products industry, Tally Solutions has been assisting small and medium businesses in their journey towards automation, for over three decades. Tally’s marque product TallyPrime is a simple, flexible, and reliable business management software assisting entrepreneurs with all their business needs across accounting, inventory, payroll, and compliance. Tally caters to over seven million users across industries in over 100 countries.
Tally Solutions chief marketing officer Jayati Singh said, “We are glad to partner with Social Panga for our social media marketing activities and are positive that with its strong foothold in the digital segment, they will help us bring an outside in perspective and help communicate with our audience more effectively.”
“We are delighted to partner with a visionary brand like Tally & are looking forward to making significant contributions towards strengthening Tally’s online presence by highlighting the smart and interesting side of the brand that is relevant for all age groups, and business segments alike, partnering with them in their growth,” said Social Panga co-founder Himanshu Arora.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
