MAM
Snapdeal unveils the nextgen ads platform to empower its 300,000 strong seller community
NEW DELHI: Online marketplace Snapdeal today launched the next generation version of its advertising platform assist sellers to improve their brand visibility.
Snapdeal Ads, developed entirely in-house, will also help measure results instantly and drive online business with the help of advanced advertising tools.
Snapdeal Ads enables sellers to target the right customers, based on their browsing behavior, geo-location and purchase history. Along with driving product discovery and revenue, Sellers will now be able to curate ad campaigns for specific customer groups through targeted advertising and can even participate in auction based buying of ads inventory, view detailed reports and simultaneously promote products through a range of different ad campaigns.
Snapdeal senior vice president of Partnerships and Strategic Initiatives Tony Navin said:“Snapdeal Ads will allow sellers to reach their customers in a more precise manner, help build targeted campaigns, measure impact and return on investment on a real-time basis. With this next generation platform, we have addressed the marketing challenges faced by our sellers by providing a simplified advertising panel to fulfill their diverse business requirements”.
About 30,000 plus sellers are already advertising on Snapdeal ads, and have witnessed an average of 2X increase in business in comparison to others.
Sellers on Snapdeal can access Snapdeal Ads by simply visiting ads.snapdeal.com.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
