MAM
Snapdeal unveils the nextgen ads platform to empower its 300,000 strong seller community
NEW DELHI: Online marketplace Snapdeal today launched the next generation version of its advertising platform assist sellers to improve their brand visibility.
Snapdeal Ads, developed entirely in-house, will also help measure results instantly and drive online business with the help of advanced advertising tools.
Snapdeal Ads enables sellers to target the right customers, based on their browsing behavior, geo-location and purchase history. Along with driving product discovery and revenue, Sellers will now be able to curate ad campaigns for specific customer groups through targeted advertising and can even participate in auction based buying of ads inventory, view detailed reports and simultaneously promote products through a range of different ad campaigns.
Snapdeal senior vice president of Partnerships and Strategic Initiatives Tony Navin said:“Snapdeal Ads will allow sellers to reach their customers in a more precise manner, help build targeted campaigns, measure impact and return on investment on a real-time basis. With this next generation platform, we have addressed the marketing challenges faced by our sellers by providing a simplified advertising panel to fulfill their diverse business requirements”.
About 30,000 plus sellers are already advertising on Snapdeal ads, and have witnessed an average of 2X increase in business in comparison to others.
Sellers on Snapdeal can access Snapdeal Ads by simply visiting ads.snapdeal.com.
MAM
Shoppers Stop elevates Biju Kassim as GSS Beauty CEO
Move comes as GSS Beauty scales global brand partnerships in India.
MUMBAI: From store shelves to global shelves, the beauty game is getting a sharper makeover. Shoppers Stop has elevated Biju Kassim as managing director and chief executive officer of Global SS Beauty Brands Limited (GSSBB), signalling a stronger push into the premium beauty segment. The move builds on Kassim’s role in setting up GSSBB, a wholly owned subsidiary that has quickly positioned itself as a fast-growing distribution platform for global beauty brands in India. The unit has been central to Shoppers Stop’s ambition of expanding its footprint in the high-margin beauty and luxury categories.
Chairman Nirvik Singh noted that Kassim’s experience across the beauty ecosystem and his understanding of premium and luxury consumers would help steer the next phase of growth. The focus, he indicated, will be on sharpening the company’s beauty portfolio and scaling partnerships with international brands.
Kassim, for his part, steps into the role at a time when India’s premium beauty market is undergoing rapid evolution, driven by rising consumer aspirations and increased access to global labels. He highlighted that GSSBB will remain a key strategic pillar, with an emphasis on expanding brand partnerships, enhancing consumer experiences and driving growth across markets.
As global beauty brands continue to eye India as a high-growth destination, Shoppers Stop’s bet is clear: owning not just the shelf, but the entire beauty ecosystem behind it.
