e-commerce
Vespa launches online store on Snapdeal
MUMBAI: E-commerce is slowly but surely catching the fancy of brands galore. While until now brands selling clothes, accessories, shoes, furniture, books and the likes have been active in the online market place, in a first of sorts premium scooter brand Piaggio Vespa has launched its online store on Snapdeal.com in India.
Vespa’s partnership with Snapdeal is targeted towards a younger segment of consumers who are digitally active and prefer instant purchases.
Piaggio Vehicles, which is an Indian subsidiary of the Italian Piaggio Group, has partnered with Snapdeal to reach out to its Internet savvy customers. The brand store, which is an exclusive in itself, will showcase the entire range of Vespa scooters. Vespa fans will now be able to book their Vespa on a click of a button.
The European best seller in the two-wheeler category has been successful in creating a niche ‘premium’ audience for their scooters since their presence in India in April 2012.
Vespa has launched a special offer for the first 100 customers of the store. The store will offer the entire range of Vespa models available at a booking amount of Rs 5000 and the models include Vespa, VX, Vespa S and Vespa Elegante.
Piaggio Vehicles EVP two wheeler business Sanjeev Goyle said, “Today’s generation loves online shopping and prefers brands that provide buyer friendly shopping options. Hence we decided to launch a virtual store that will offer the fastest possible Vespa buying experience. Snapdeal is India’s largest online marketplace and hence it was the best platform for us to launch our first online store. Through this collaboration, we aim to take our relationship with our consumers to the next level. This initiative of ours will be an integral part of our larger marketing strategy.”
“Automotive category on Snapdeal has grown at a phenomenal pace in the last 12 months. We have seen a tremendous customer response towards this category. With the Vespa Brand Store, on the Snapdeal platform, we want to create a unique shopping experience for our consumers where they have access the entire Vespa Scooters’ portfolio from the comfort of their homes,” said Snapdeal SVP electronics and home Tony Navin.
The store has been created keeping in mind the nuances associated with the brand. The store enables Piaggio to manage their product selection, promotions and launches as per their need and basis the analytics shared by Snapdeal.
e-commerce
Flipkart and Uber team up to let users earn Supercoins on rides
New partnership turns everyday commutes into rewarding journeys for millions of Indians.
MUMBAI: Flipkart and Uber have joined forces to give riders a little extra mileage this time, in the form of Supercoins. The two platforms have announced a collaboration that allows Flipkart users to earn 4 per cent of their Uber fare as Supercoins on every eligible ride, up to a maximum of 150 coins per trip, with no cap on total earnings. The coins are credited directly to the user’s Flipkart account and can be redeemed across the Flipkart ecosystem, including Flipkart Minutes, Cleartrip, and partner offerings.
New Uber users or those who haven’t used the app in the last 84 days can earn an additional 150 bonus Supercoins by completing their first ride within 28 days of linking accounts. Users who link their accounts between 15 and 30 April 2026 and complete their first ride within 28 days will receive another 50 bonus SuperCoins.
Flipkart vice president, payments and supercoins Gaurav Arora said, “Supercoins is evolving into a broader rewards layer across everyday use cases. Mobility is a natural extension, and this partnership with Uber allows us to integrate more seamlessly into how customers transact daily.”
Uber director of business development at India and South Asia Arnab Kumar added, “This integration allows us to extend additional benefits to riders in a simple and intuitive way, while building on how users engage with everyday services across platforms.”
The partnership brings together two high-frequency consumer platforms and reflects a growing trend of integrating loyalty rewards into daily mobility and lifestyle experiences.
In a country where commutes are a daily reality, Flipkart and Uber have found a smart way to make every ride a little more rewarding. With Supercoins now earned on the go, users can turn their everyday journeys into opportunities to save and enjoy more across the Flipkart ecosystem. The partnership is a win-win that puts loyalty on the fast lane.
