Brands
Snack N Snack lands bold in-house launch on Bigg Boss Tamil
MUMBAI: Snack N Snack delivered prime-time flavour inside the Bigg Boss Tamil house with a first-of-its-kind in-show product launch that blended entertainment with innovation. The clean-label Indian snacking brand unveiled its full range to millions of viewers in one of the season’s most striking integrations.
The activation began with a high-impact visual moment. A central installation showcasing all nineteen Snack N Snack products lifted smoothly with a drone reveal, creating a crisp, high-recall shot that instantly hooked the audience.
House captain FJ then stepped in for the official unveiling, setting the stage for natural, on-camera engagement. Contestants explored the lineup, sampled the snacks and reacted in real time, turning the tasting into a lively, organic sequence that felt true to the flow of the episode.
Founded on the belief that snacking should be delicious, honest and guilt-free, Snack N Snack has built its identity around clean ingredients and traditional Indian grains. Its range spans jowar balls, wheat puffs, multigrain mixes and jowar-bajra fusions, all made without palm oil, added sugar, artificial colours or preservatives. The brand’s modern take on “better-for-you” snacking continues to earn steady traction across households.
By tapping Bigg Boss Tamil, one of Tamil Nadu’s most influential entertainment properties on Star Vijay and JioHotstar, the brand secured unmatched visibility and cultural resonance. The drone-led reveal and spontaneous cast interactions ensured the integration stood out as one of the season’s most memorable showcases.
With this milestone moment, Snack N Snack has strengthened its promise of bringing clean, flavour-forward Indian snacking to a wider audience, one crunchy on-screen reveal at a time.
Brands
Reserve Bank of India cancels Paytm Payments Bank licence
Central bank cites compliance failures; curbs tighten as wind-up looms
MUMBAI: India’s banking watchdog delivered its sharpest blow yet to Paytm Payments Bank, cancelling its licence and effectively ending its ability to operate as a bank under the law.
The Reserve Bank of India said the entity can no longer conduct banking business under the Banking Regulation Act, citing concerns that its affairs were not being run in the interest of depositors or the public and that it had failed to meet licence conditions.
The move escalates a crackdown that has been building for months. The bank had already been barred from onboarding new customers since March 11, 2022, and later faced restrictions on deposits, credit and wallet top-ups. In January 2024, the central bank ordered it to stop accepting fresh deposits, pointing to persistent non-compliance, including lapses in customer due diligence, use of funds and technology systems.
Operationally, the bank is now on a tight leash. It may process withdrawals of existing deposits and facilitate loan referrals through banking correspondents, but it cannot take fresh deposits.
The central bank said it would apply to the high court to wind up the bank.
Paytm sought to ringfence the fallout. In a regulatory filing, it said the licence cancellation applies to Paytm Payments Bank Limited, a separate entity, and should not be attributed to One 97 Communications. It added that there is no exposure or material business arrangement with the bank and that it operates independently, without Paytm’s board or management involvement.
“As informed earlier, Paytm (One 97 Communications Limited) and its services, which have been operating without interruption, will continue to operate uninterrupted. These include the Paytm app, Paytm UPI, Paytm Gold and all other services offered by its subsidiaries and associated companies,” the company said.
The distinction may reassure users of the app ecosystem, but the regulator’s verdict is unequivocal. After years of warnings, caps and curbs, the payments bank experiment at Paytm is being shut down—decisively, and with little room left to manoeuvre.
