Ad Campaigns
ŠKODA India moves beyond traditional outdoor – embraces programmatic OOH
MUMBAI: ŠKODA Auto in association with PHD Media roped in Brandscope India to launch a real-time programmatically propelled Digital Out-of-Home (DOOH) Campaign with ROOH. The campaign leveraged DOOH to serve ads based on Vehicle Recognition in real-time with the help of intelligent ML-AI algorithms for the very first time in India.
Traditional Out of Home advertising, which is either static or pre-set to rotationally run on digital screens may be overlooked by frequent passers-by, hence ŠKODA and the DOOH experts created a campaign that targets travelers in the moment by tapping into the consumers’ real-time emotional needs and desires. As part of the process, we identified ML-AI based Computer Vision as the hero method to bring this one-of-a-kind experience to OOH. The tool mapped the exteriors of each ŠKODA carline and leveraged intelligent algorithms to serve contextually relevant messages on recognition of the mapped ŠKODA vehicles respectively.
Commenting on the campaign, Tarun Jha – Head of Marketing and Product, ŠKODA Auto India Pvt. Ltd. Said, “ŠKODA is a human brand and in all our communication, we try to bring a unique experience which our consumers can relate to better. With this campaign, we wanted to surprise our existing valuable consumers and create a brand awareness among our potential consumers. We believe in pushing the boundaries with every campaign and believe that this activity did just that.”
Speaking on the association, Jyoti Kumar Bansal, CEO, PHD Media India said, “Challenging the normal has been PHD’s unique answer to ŠKODA’s Simply Clever DNA. Leveraging technology to deliver a contextualised experience to ŠKODA customers out of home, we are creating new benchmarks for the category.”
Speaking on the campaign, Deepak Kumar, EVP – ROOH Said, “ŠKODA as a brand has been at the forefront of pioneering breakthrough initiatives driven by PHD that has successfully engaged the audiences. Secondly, the automobile giant has a plethora of variants, so creating multiple billboards at prominent locations would easily surpass the budget. Hence to create an engaging yet innovative campaign within budgets, we planned for DOOH at key traffic congregation points. The locations were chosen through Brandscope’s proprietary tool OOHZone while ROOH helped identifying the right DOOH.”
Overall 95,760 seconds of airtime was served everyday specifically for ŠKODA during this campaign by triggering-off personalized content on impersonalized medias in real-time using unique programmatic capabilities brought-in by ROOH.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
