MAM
Skoda Auto &Publicis Worldwide India collaborate to unveil five-film series
Mumbai: Following the success of the Škoda Slavia launch campaign, Skoda Auto India has launched the second leg of the integrated campaign to promote Skoda Slavia to the Indian masses.
The campaign, created in collaboration with its agency partner, Publicis Worldwide India, consists of a series of five films that continue to push the Slavia journey forward.
The campaign is a part of SkodaAuto’s 2.0 philosophy of “Made of what really matters.”
The inaugural launch campaign undertaken earlier this year was built on the central thought – “The car that’s in your heart, is the car that really matters.”
The campaign will use all necessary platforms, with a focus on digital and social platforms.
Publicis Worldwide India CEO Paritosh Srivastava said, “Slavia is a real game changer for Skodain India, it’s a great product with a very bright future. The launch campaign did very well, and the challenge was to push the narrative of “Made of what really matters” further.”
He further added, “This campaign focuses on the features but done the Skodaway with simplicity, warmth, and charm at the heart of it. The stories have universal appeal and will connect with audiences of all profiles across the country. As an agency, we have done some glorious work on Škoda in the past and are confident that this campaign will also do wonders for the brand.”
The films take viewers through the lives of an Indian family and how each of the game-changing features of Slavia helps them navigate their everyday journey with humour and the right insights.
ŠkodaAuto India head of marketing Tarun Jha said, “We wanted to give each feature of the Slavia a pedestal of its own and break free from conventional methods of highlighting them. We wanted the campaign to have a crisp storyline with a touch of humour.”
He further added, “Skoda believes in customer centricity and each feature is developed keeping our customers in mind. We are confident that the heart-warming campaign will create a lasting impression in the minds of our audiences.”
Brands
Sapphire Foods FY26 revenue rises to Rs 3,125 crore, posts loss
Q4 revenue at Rs 792 crore, FY26 loss at Rs 32 crore amid cost pressures.
MUMBAI: If growth is on the menu, profitability seems to have taken a brief detour. Sapphire Foods India reported a steady rise in topline for FY26, even as rising costs weighed on profitability. Revenue from operations grew to Rs 3,125 crore for the year ended March 31, 2026, up from Rs 2,882 crore in FY25. However, the company swung to a loss, reporting a net loss of Rs 32 crore for FY26, compared to a profit of Rs 17 crore in the previous year. Total income for the year stood at Rs 3,153 crore, while total expenses climbed to Rs 3,167 crore, reflecting pressure across key cost heads.
In the March quarter, revenue came in at Rs 792 crore, compared to Rs 711 crore in the same period last year. The company reported a quarterly net loss of Rs 13 crore, against a profit of Rs 2 crore a year earlier.
Cost pressures remained visible across operations. Material costs rose to Rs 995 crore for FY26, while employee expenses increased to Rs 428 crore. Other expenses, the largest component, stood at Rs 1,229 crore, underscoring the impact of store operations and expansion-related spends.
Depreciation and amortisation expenses also climbed to Rs 392 crore for the year, reflecting continued investments in store infrastructure and growth.
At the operating level, the company reported a loss before tax of Rs 37 crore for FY26, compared to a profit of Rs 23 crore in FY25. Exceptional items added Rs 24 crore to the cost burden during the year.
On the balance sheet, total assets rose to Rs 3,256 crore as of March 31, 2026, up from Rs 3,041 crore a year earlier, indicating ongoing expansion. Net worth stood at Rs 1,389 crore.
Despite profitability pressures, operating cash flow remained resilient at Rs 507 crore, highlighting underlying business strength and demand stability.
The numbers paint a familiar picture in the quick-service restaurant space, growth continues to be served hot, but margins are still finding their footing.
