The film aims to forge a strong emotional connection with first-time investors
The agency also launched two-part digital campaign ‘This is my Climb’.
She will operate from the agency's Mumbai office and report to Snehasis Bose.
The latest campaign will be rolled out via out-of-home, in-store branding and digital channels.
The campaign highlights women leading in the bank's 'Badlaav Humse Hai' philosophy.
