Brands
Siyaram’s announces actor Ranbir Kapoor as its new brand ambassador
Mumbai: Siyaram’s’s, manufacturers of premium suiting and shirting fabrics and fashion apparel, have signed actor Ranbir Kapoor as their esteemed brand ambassador. This strategic partnership is set to elevate the brand’s popularity amongst the youth, resonating with a new generation of discerning consumers who seek style, sophistication, and an unparalleled sartorial experience.
With an iconic heritage spanning about five decades, Siyaram has become synonymous with high-quality products, continuous innovation, and international futuristic designs that are local at heart yet international in appeal. Recognized for its exceptional craftsmanship and commitment to excellence, Siyaram’s has consistently pushed boundaries, making global fashion accessible to Indian consumers. Their fabrics, garments, and textile products embody a culture of legacy and values, offering a perfect blend of tradition and modernity that resonates with millions of Siyaram’s customers.
“We are very excited to welcome Ranbir Kapoor to Siyaram’s family,” said Siyaram’s chairman and managing director Ramesh Poddar. “Signing Ranbir goes beyond a mere celebrity endorsement. While his star power is undeniable, what truly drew us to Ranbir was his genuine persona and the effortless style he embodies. Ranbir’s personality impressively reflects the values of timeless elegance, unwavering confidence, and a commitment to staying ahead of the times. This collaboration will create a powerful connection with our target audience and propel the brand towards new horizons. Together, we look forward to crafting a powerful narrative that will inspire today’s youth and propel Siyaram’s to even greater heights.”
Expressing his delight, Ranbir Kapoor shared, “I am extremely happy to be a part of the Siyaram’s family, and in a way, it feels like coming home. Siyaram’s commitment to innovation, reliability, and superior quality are values I truly admire as well, and it is an iconic brand and a family favourite, like most Indian households. Their collection resonates with my style, offering designs that exude sophistication. Growing up, I vividly remember watching their larger-than-life advertisements on TV, which left a lasting impression. To be a part of this legendary legacy feels like a childhood dream coming true. It’s truly a nostalgic homecoming and an honour for me to be the new face of Siyaram’s’s, a brand renowned over decades for its unwavering dedication to values of excellence, trust, and Indianness, and that has earned the respect and admiration across generations.”
As Siyaram’s embarks on this exciting next chapter, it plans to blend its storied heritage with one of the most celebrated actors of our time—Ranbir Kapoor, whose contemporary appeal is setting new benchmarks in men’s fashion and aims to further build Siyaram’s’s position as one of India’s most loved fashion brands across generations.
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
