Ad Campaigns
Shriram Finance unveils ‘Two-wheeler Loan Eligibility Voucher’ campaign
Mumbai: Shriram Group’s flagship company Shriram Finance Ltd has announced the launch of their ‘Two-wheeler Loan Eligibility Voucher’ campaign to drive awareness about their innovative and convenient two-wheeler loan for customers looking to buy their dream two-wheeler this festive season.
Speaking about this initiative, Shriram Finance Ltd executive director – marketing, Elizabeth Venkataraman said, “As the festive season approaches, people across the country are excited to bring home new two-wheelers to enhance their celebrations. Our Loan Eligibility Voucher empowers customers by allowing them to check their loan eligibility online instantly, helping them make informed decisions when selecting their desired two-wheeler. This voucher can then be presented at the two-wheeler dealership, simplifying the loan approval process and making it faster and more convenient.”
Shriram Finance is launching a mass multi-lingual digital campaign and an on-ground drive comprising of two-wheeler exchange & loan melas to amplify the campaign across the 12 states of Tamil Nadu, Maharashtra, Uttar Pradesh, Andhra Pradesh, Telangana, Karnataka, Madhya Pradesh, Gujarat, West Bengal, Rajasthan, Chhattisgarh, and Punjab.
Shriram Finance two-wheeler loan eligibility voucher streamlines the loan approval process, providing customers with instant access to their loan eligibility amount. By simply filling out basic details on shriramfinance.in or Shriram One app, customers receive a voucher with complete loan breakdown, which they can then present at the dealership for further loan processing. The loan approval takes just 10 minutes, with loan disbursement within 24 hours*.
To amplify and promote this campaign, Shriram Finance, apart from the digital campaign, is also initiating an on-ground exchange loan mela across Tamil Nadu, Maharashtra, Uttar Pradesh, Andhra Pradesh, Telangana, Karnataka, Rajasthan, and Punjab with OEM partners like Hero, Suzuki, TVS, Royal Enfield to name a few, as well as an influencer campaign on social media.
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Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
