MAM
Shriram Finance drives safety with 112 campaign
MUMBAI: Shriram Finance Limited has teamed up with EMRI Green Health Services to support the government of India’s 112 Emergency Response Support System (ERSS) initiative in Gujarat, bringing road safety and public awareness to the fast lane.
Under this collaboration, Shriram Finance is installing hundreds of awareness boards along major highways and junctions across districts including Ahmedabad, Rajkot, Gandhinagar, Bharuch, and Kutch. The signs highlight the nationwide 112 emergency helpline, designed to connect citizens quickly to police, ambulance, fire and other rescue services through a single number.
The initiative supports the 112 ERSS – Jan Rakshak programme, implemented by EMRI Green Health Services under the ministry of home affairs. “Public awareness is vital for the success of this unified system, and Shriram Finance’s support helps amplify this life-saving message,” said EMRI Green Health Services, Gujarat chief operating officer Jashvant Prajapati.
Once scattered across multiple numbers, 100 for police, 108 for ambulance, 101 for fire, and others, emergency services are now unified under 112, ensuring faster, coordinated responses for all citizens.
“As a company rooted in community service, we see safety as a shared responsibility,” said Shriram Finance Ltd executive director – marketing Elizabeth Venkataraman. “Our partnership with EMRI for 112 ERSS is a small but meaningful step towards a safer, more responsive nation.”
The company also plans to extend the campaign to other states, strengthening its role not just as a financial leader but as a responsible corporate citizen steering India towards safer roads and quicker help, one call at a time.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
