MAM
Shop CJ appoints Dhruva Chandrie as chief sales officer
MUMBAI: Home shopping venture Shop CJ Network announces the appointment of Dhruva Chandrie as its chief sales officer. This appointment is key to further enhance the company’s procurement and operations. Chandrie, previously held the position of chief operating officer (COO) for HomeShop18 and has taken charge of his duties. He brings more than 22 years of experience to the role. He will be based out of the Mumbai office.
Chandrie said, “With more players entering the television-commerce market, there is increase in the level of competition. It will be exciting times ahead.”
TV home-shopping is yet to be explored and optimized to its full potential in India. Considering an expected growth rate of 40 per cent and more companies entering the market, the industry is estimated to reach Rs 50,000 crore in the next five years.
Shop CJ CEO Kenny Shin commented, “Dhruva brings a diverse set of leadership skills, extensive operations expertise and a successful track record that we will leverage across the company. His experience and expertise will not only strengthen our organization but will help us grow the company into the number one Home-shopping player in India.”
MAM
Valvoline launches FIFA World Cup 2026 global campaign
Campaign highlights fan journeys and mechanics powering travel worldwide
MUMBAI: From kick-off to kilometres, Valvoline is fuelling more than just engines this World Cup. Valvoline Global Operations has unveiled its global campaign for the FIFA World Cup 2026, spotlighting the journeys fans undertake to witness the game while quietly tipping the hat to the mechanics who keep those journeys on track. Titled “The Original Engine Oil. For the Driven.”, the campaign leans into the emotional and physical commitment of football fans travelling across cities and countries, reframing mobility as an integral part of the sporting experience.
At its core is Valvoline’s first FIFA World Cup-themed ad film, which parallels the evolution of the brand spanning over 160 years with the enduring passion of fans. Produced in Chile by We Are Laugh, the film stitches together moments of anticipation, preparation and connection that define matchday journeys, whether it’s a cross-country drive or a short ride with friends.
The narrative extends beyond fans to spotlight the often-overlooked ecosystem behind the scenes mechanics and service professionals who ensure every trip runs smoothly. The brand positions itself as a constant companion across these miles, reinforcing its legacy in powering mobility.
Valvoline Global chief brand officer Michael Kirtman said, the campaign celebrates both the fans who “go the distance” and the people who make those journeys possible.
The rollout has already begun in India and will expand globally in May, covering markets such as the United States, China, Australia, Canada, Thailand and Saudi Arabia. The campaign will be amplified through a multi-channel mix, including television, digital out-of-home, radio, social platforms and experiential activations.
In a World Cup defined by goals and glory, Valvoline is telling a quieter story, the one measured not in minutes, but in miles.
