MAM
Shivanand Shenoy joins MRSS India
MUMBAI: MRSS India, the Indian arm of market research agency Majestic MRSS, has brought on board Shivanand Shenoy as a senior director for client servicing.
Shenoy will be supervising the IT, online and FMCG verticals for MRSS. He will also be heading the new vertical of ‘Digital Research’.
The verticals that Shenoy will look into will mainly revolve around social networking sites and mobile penetration.
Shenoy said, “Market Research is no more only about questionnaires and telephonic surveys. When the largest section of consumers are into social networking and mobile phones, so in order to make them understand we need to speak in their own language. Thus we need to use modern ways to gather more information and reach the target audience. MRSS India is pioneer is getting many technologies to India. This not only helps to reach the target audience in easy and most convenient way but also helps in filtering and sorting the information gathered.”
MRSS India chief mentor and principal adviser Sarang Panchal added, “We believe that embracing digital is the new marketing imperative. It is a game changer, and how companies will win, moving forward.”
Shenoy is a senior marketing professional with over 15 years of experiencing in analyzing the markets and the overall scenario for various industries. He specialises in providing market/consumer insights to companies in services, IT – hardware and FMCG industries.
In the past he has been associated with companies like A.C. Nielsen, Intel Corp, DHL Express and Reliance Industries.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
