MAM
Shilpa Shetty and Vivek Makker set to exit NDTV, say reports
Both executives joined NDTV in 2025; next roles remain undisclosed
NEW DELHI: Shilpa Shetty and Vivek Makker are set to exit NDTV, marking another round of senior-level churn at the broadcaster, media reports said. The network has not yet issued an official statement on the exits.
Shetty currently serves as national revenue head at NDTV Profit, a role she assumed in October 2025. She oversees display sales, brand integrations, partnerships and new business development. Prior to joining NDTV, she was national head – revenue at Times Network between April 2022 and October 2025, where she led display sales for ET Now and ET Now Swadesh alongside national revenue responsibilities.
Earlier, Shetty was national revenue head for the business news cluster at TV18 Broadcast Limited, managing national revenues across CNBC TV18 and CNBC Awaaz. She also served as a board advisor to the council at the Indian Influencer Governing Council between February 2025 and October 2025.
Makker, who has been national revenue head at NDTV India since September 2025, is also preparing to move on, according to sources. He joined NDTV after serving as executive vice-president at News Nation from August 2022 to September 2025.
Makker previously spent nearly a decade at NDTV as national head – NDTV India between December 2012 and August 2022. Before that, he worked as regional head at Star India Private Limited and had a brief stint as national revenue head at JSL Media, overseeing the outdoor division of the Jindal Group.
The next professional moves of both executives are not known at this stage.
Brands
BlaBliBlu hits Rs 100 crore run rate within six months of launch
Affordable luxury fragrance brand rides youth demand and rapid adoption
NEW DELHI: BlaBliBlu has clocked an annual run rate of Rs 100 crore within just six months of launch, underlining the rapid rise of new-age fragrance brands catering to India’s young consumers.
The startup, founded by Palash Arneja along with Rajat, Kushal and Durgesh, is currently operating at a monthly run rate of Rs 8 crore. The milestone places it among the fastest-growing entrants in India’s competitive fragrance market.
BlaBliBlu’s growth story hinges on a clear gap it spotted early on. Consumers typically had to choose between expensive international perfumes and lower-priced options that often compromised on quality or longevity. The brand positioned itself in between, offering fragrances priced under Rs 1,000 while maintaining premium-like performance.
A key differentiator has been its product formulation. With a fragrance oil concentration of around 25 per cent, the company claims its perfumes deliver longer-lasting wear comparable to higher-end global brands. Combined with sleek packaging and design, the products have resonated with younger buyers looking for both style and substance.
“Reaching a Rs 100 crore annual run rate within six months is an exciting milestone that shows strong customer demand across India,” said BlaBliBlu founder Palash Arneja. He added that the brand’s focus has been on delivering premium-quality scents while keeping them accessible, supported by continuous feedback and product innovation.
Instead of relying heavily on marketing spends, the company has leaned on a product-led growth strategy. Its trial packs, priced at Rs 399, allow customers to sample multiple fragrances before committing to a full-size purchase. The option to redeem the trial cost or opt for a refund has helped reduce hesitation and build trust among first-time buyers.
Customer insight has also played a central role in shaping the brand. Before launch, the team conducted on-ground research across malls and retail spaces to understand preferences. Since then, feedback from thousands of users has fed into product development and brand decisions.
Looking ahead, BlaBliBlu plans to expand its portfolio into adjacent categories such as body washes, roll-ons and car fragrances, while also exploring niche scent offerings.
With a strong start and a clear value proposition, the brand’s early momentum suggests it is well placed to carve out a lasting space in India’s evolving fragrance market.
