MAM
ShareChat releases cricket-special ad solutions for brands
MUMBAI: ShareChat, India’s largest Indic language social media platform with over 60 million monthly active users, today released Cricket-special brand integration that offers brands to connect with millions of cricket fans across the country.
ShareChat’s unique move originates from a pilot done at the same time last year during IPL 2019. The platform had received more than 300 million impressions over 45 days. Such an overwhelming response from the ShareChat audiences has now translated into a comprehensive yet compelling offering for brands for the upcoming IPL 2020 on ShareChat platform.
The solution offers diverse and multi-layer integrations keeping in mind the user journey on the platform. These propositions offer brands undivided attention of the users and unique offerings that give users a connected experience in their native languages in a cricket – crazy country like ours.
The integrations include:
Cricket Bucket: This unique bucket customized during the IPL 2020 will take the user directly to the trending tags of Cricket. A click on this bucket opens the door to the cricket world on ShareChat.
Live Score Board: The live score-board will be available with brand integration and engagement through co-Integrated tag and brand logo, header banner and footer banner. The brand will thus be present on the pulse of the game where the users will be hooked on during the match.
Prediction Polls: Brands can integrate with the polls feature , where users will be asked to predict:
● Outcome of a toss
● Result of a match
● Multiple layers of predictions at different stages of a match
UGC Updates: To make the offerings even more interesting, users will be encouraged to participate in conversations with their UGC (user generated content) on a regular basis around certain matches, teams, individuals, landmarks etc. This offers an engaging and unparalleled opportunity to the brands to connect with audiences and own conversations before, during and after the game.
Announcing the launch of cricket-special brand integrations, Sunil Kamath, Chief Business Officer, ShareChat said, “Cricket connects to every individual of the country, and unites India as a nation irrespective of language, religion, geography etc. ShareChat replicates a similar connotation and tested the efficacy of the cricket-special content bucket during IPL 2019”
“We have noted that over 40 million users are unique to ShareChat and not present in any other cricket platform. As we have launched our cricket-bucket for brand integrations, we expect to optimise brands reach through various exciting campaigns,” added Kamath.
Brands
Wipro hires 7,500 freshers, withholds FY27 hiring outlook
Profit rises to Rs 3,522 crore, Rs 15,000 crore buyback announced.
MUMBAI- Hiring may be on, but visibility is off, Wipro is adding talent even as it pauses the crystal ball. The company hired 7,500 freshers in FY26 but stopped short of offering any hiring outlook for FY27, underscoring the uncertainty gripping the IT services sector as it pivots towards an AI-led operating model.
The disclosure came alongside its fourth-quarter earnings, where management flagged volatile demand conditions and refrained from committing to future workforce expansion. Chief human resources officer Saurabh Govil noted that over 3,000 of the total hires were onboarded in the March quarter alone, signalling continued intake despite a lack of clarity on deployment pipelines.
This divergence active hiring without forward guidance reflects a broader industry pattern where talent acquisition continues even as deal conversions remain uneven and client spending cycles stretch. Wipro expects its IT services revenue for the June quarter to range between a decline of 2 per cent and flat growth sequentially in constant currency terms, reinforcing near-term caution.
Chief executive officer Srini Pallia pointed to artificial intelligence as both a disruptor and an opportunity. He said evolving client priorities are pushing the company towards outcome-driven engagements, with Wipro increasingly focusing on a services-as-software model through its AI Native Business and Platforms unit. The shift marks a structural change from traditional headcount-led growth to AI-enabled delivery frameworks.
The company has already committed over $1 billion to its AI ecosystem, with investors closely watching how these investments translate into revenue. For now, the numbers present a mixed picture. Net profit rose sequentially to Rs 3,522 crore, while revenue grew 3 per cent to Rs 24,236 crore. However, core IT services performance remained under pressure, with full-year revenue declining 0.3 per cent in dollar terms and 1.6 per cent in constant currency.
Large deal bookings offered a counterpoint, rising 45.4 per cent year-on-year to $7.8 billion, highlighting a widening gap between deal wins and actual revenue realisation. On a quarterly basis, IT services revenue slipped 1.2 per cent sequentially, signalling continued softness in execution.
Margins, however, told a more optimistic story. Operating margins expanded to 17.3 per cent in the fourth quarter, up from 14.8 per cent in the previous quarter, reflecting improved cost discipline. That said, the company cautioned that upcoming wage hikes and the ramp-up of large deals could exert pressure going forward.
Attrition stood at 13.8 per cent in the March quarter, indicating stabilisation after periods of elevated churn. Alongside its earnings, Wipro also announced a Rs 15,000 crore share buyback, reinforcing its focus on shareholder returns, with a payout ratio of 88 per cent over the past three years.
Taken together, the numbers capture a company in transition investing in AI, maintaining hiring momentum, but navigating a demand environment where growth is uneven and visibility remains limited.
