Ad Campaigns
ShareChat bags 6 awards at leading digital marketing award platforms
MUMBAI: ShareChat recently won six awards in highly competitive categories at three of the leading recognised digital marketing awards platforms.
ShareChat won the “Best Emerging Brand” and the Award for “Best use of Social Media Marketing campaign” designed for OYO Rooms at ABP Brand Excellence Awards. It was also recognised as the “Best Mobile App in Social Networking”, and the Award for “Best Use of Social Media Campaign” designed for OYO Rooms at Mobby awards.
ShareChat additionally bagged the “Best Use of Social Media in Marketing Award designed for OYO Rooms” and also the Award for Innovative Launch Campaign of the Year, created for MTR.
All the three award platforms recognise the most effective marketing campaign driven by ShareChat to help OYO rooms in reaching out to the new set of its targeted users from Tier 2,3 & 4 cities in Punjab and Bengal bringing phenomenal results to the brand.
Additionally, ShareChat was recognised for the “most innovative launch campaign of the year” driven for MTR in Andhra Pradesh and Telangana for its new product launch targeted at Telegu speaking users.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
