Ad Campaigns
Shane Warne, Greg Matthews in new TV commercial for Advanced Hair Studio, even as Carl Howard throws a challenge
New Delhi, 9 April: Famous cricketer and Advanced Hair Studio’s 12-years brand ambassador Shane Warne and his Australian cricketing spin partner Greg Matthews have starred in a new television commercial for AHS.
The TV commercial was unveiled for the first time at a news conference in East Melbourne.
Though Matthews has been with AHS since 1993 and Warne since 2005, this is the first time they have appeared together in an AHS commercial promoting AHS not just for men but also women.
Meanwhile Carl Howell is also challenging any corporation or cricketing body to play the AHS international cricket team in a charity match. “We’ve a great association with the host of international cricketing stars and I’ve have always wanted to put the whole team together for a good cause. Perhaps in the English or Australian summer 2016/2017 we can make it happen as a charity fundraising initiative” says Howell.
Apart from Sourav Ganguly and Gautam Gambhir from India, cricketing stars who have had their hair replaced or restored with AHS and who are part of the AHS team include Shane Warne (Australia), Darren Gough (England), Jacques Kallis (South Africa), AB De Villiers (South Africa), Graham Gooch (England), Doug Bollinger (Australia), Ravi Bopara (England), Fahaard Behardien (South Africa), Brett Lee (Australia), and Greg Matthews (Australia).
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
