Season 2.7x higher watch time in week two and draws 3x unique viewers than top Bengali shows
The brand taps India’s biggest reality TV franchise to deepen regional reach
Bengali edition premieres August 30 on Star Jalsha and JioHotstar after a 10-year hiatus
Star Jalsha and JioHotstar set to launch Bengal edition with eight sponsors
Six language editions and a star-studded host line-up mark a landmark celebration