Ad Campaigns
Shalimar Paints innovates with Zero Damp Advance and Zero Damp Smart
Mumbai: Shalimar Paints Ltd., a pioneer in the Indian paints industry with a legacy of over 120 years, has launched two new innovative products, Zero Damp Advance and Zero Damp Smart, in their Home Protect Waterproofing range. Designed to set new industry benchmarks, these innovative additions offer unparalleled protection against seepage and come with a performance warranty of up to 12 years, ensuring enduring safeguarding of walls.
Shalimar Paints’ Zero Damp elastomeric waterproof coating is reinforced with fibres that protect from internal and external seepage by forming a sturdy waterproofing shield. Backed by superior technology and R&D, it features heat reflection capabilities to lower surface temperatures, ensuring cooler indoor spaces during scorching summers. With this launch, Shalimar Paints also rolled out an intriguing campaign, #IntelligentBanoJugaduNahi, to raise awareness about waterproofing walls. Noting the inclination of Indians towards quick fixes instead of permanent solutions for seepage, the company collaborated with two influencers from the field, Saurabh Jain and Palak Shah. They encouraged followers to share their ‘jugaadu’ while hiding seepage and highlighted the superior effectiveness of Shalimar Paints Zero Damp solutions.
Shalimar Paints director of sales & marketing Kuldip Raina said, “Dampness is a problem, witnessed by almost every Indian household, particularly in areas with high humidity or heavy annual rainfall. We are pleased to announce our two innovative products in the ZERO Damp Range that will protect your spaces from internal and external seepage and solve all your problems including dampness, cracks, flaking, fungal growth, and efflorescence. At Shalimar Paints, we are committed to delivering superior solutions that underscore our dedication to providing our customers with products that not only protect but also enhance the longevity of their homes.”
Speaking on the campaign, Shalimar Paints marketing head Varun Malik said, “As most people do not take the problem of seepage seriously, which leads to grave damage later, we also launched the #IntelligentBanoJugaduNahi campaign to raise awareness, on social media. The response has been overwhelmingly positive, and we believe it has successfully educated the importance of addressing seepage issues proactively.”
Zero Damp Advance offers double seepage resistance, crack bridging up to 3 mm, and can endure up to 20 per cent wall moisture, supported by a 12-year warranty. Its anti-algal and anti-fungal properties promote a healthy environment which is crucial during the rainy season, reducing fungal health risks. Alternatively, Zero Damp Smart provides affordable waterproofing with a 3-year seepage warranty and effective water damage protection. These new products were recently launched at a special event in Dubai (UAE), attended by over 300 dealers and partners.
Shalimar Paints’ steadfast commitment to quality and innovative products showcases its dedication to staying ahead in the competitive and evolving paint market. In line with its consumer-centric approach, the company has been upgrading its infrastructure, investing in cutting-edge Research and Development facilities, and revolutionizing its product offerings.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
