MAM
Shalimar Paints launches AI-powered campaign for Hero & Zero Damp
Shalimar Paints launches AI-powered TVC for Hero Weather Guard 12 and Zero Damp Advance.
MUMBAI: Shalimar Paints just gave walls a witty wake-up call because when your house is quietly damp and dull, even the paint job deserves a dramatic intervention. Shalimar Paints has rolled out an AI-powered campaign spotlighting its flagship protection solutions, Hero Weather Guard 12 and Zero Damp Advance. The light-hearted TVC follows a meticulous man who over-prepares for every tiny outdoor hassle, an oversized umbrella for drizzle, plastic wrap for his backpack, a visor against dust, a portable fan to dry clothes yet returns home to a house showing dull paint, hairline cracks and spreading damp patches.
The narrative flips to the brand’s science-led fix, Hero Weather Guard 12, with adaptive polymer technology, anti-fungal and anti-microbial protection, and a 12-year performance warranty against harsh weather, peeling and fading, paired with Zero Damp Advance, which strengthens surfaces against moisture seepage and humidity, backed by its own 12-year warranty.
The film closes with the tagline “Nischit Suraksha. Saalon Tak.” (Certain Protection. For Years.), reinforcing that true glow comes from smart, long-lasting solutions rather than extreme measures.
Shalimar Paints MD & CEO Kuldip Raina said, “Homes are built to last, but endurance requires the right protection. Despite being exposed to weather and moisture all the time, outside walls are frequently disregarded until damage is apparent. Our solutions combine technology and confidence backed by warranties.”
The campaign, blending humour with real-life relatability, will run across digital channels and social media, targeting homeowners, painters and channel partners in urban and emerging markets who seek durable exterior and damp-proofing solutions.
In a world obsessed with quick fixes, Shalimar isn’t selling paint, it’s selling peace of mind, one scientifically sound, decade-long coat at a time.
MAM
Shoppers Stop elevates Biju Kassim as GSS Beauty CEO
Move comes as GSS Beauty scales global brand partnerships in India.
MUMBAI: From store shelves to global shelves, the beauty game is getting a sharper makeover. Shoppers Stop has elevated Biju Kassim as managing director and chief executive officer of Global SS Beauty Brands Limited (GSSBB), signalling a stronger push into the premium beauty segment. The move builds on Kassim’s role in setting up GSSBB, a wholly owned subsidiary that has quickly positioned itself as a fast-growing distribution platform for global beauty brands in India. The unit has been central to Shoppers Stop’s ambition of expanding its footprint in the high-margin beauty and luxury categories.
Chairman Nirvik Singh noted that Kassim’s experience across the beauty ecosystem and his understanding of premium and luxury consumers would help steer the next phase of growth. The focus, he indicated, will be on sharpening the company’s beauty portfolio and scaling partnerships with international brands.
Kassim, for his part, steps into the role at a time when India’s premium beauty market is undergoing rapid evolution, driven by rising consumer aspirations and increased access to global labels. He highlighted that GSSBB will remain a key strategic pillar, with an emphasis on expanding brand partnerships, enhancing consumer experiences and driving growth across markets.
As global beauty brands continue to eye India as a high-growth destination, Shoppers Stop’s bet is clear: owning not just the shelf, but the entire beauty ecosystem behind it.
