Brands
Shalimar Paints steps up its game with Hero Floor Shield launch
MUMBAI: Shalimar Paints is giving dull floors a reason to shine quite literally. The 120-year-old paint pioneer has unveiled Hero Floor Shield, a water-based floor coating that blends beauty, durability and innovation through self-cross-linking emulsion technology.
The newly launched coating doesn’t just dress up floors in style, it armours them. Designed for cement and concrete surfaces, Hero Floor Shield offers superior protection against fungal and algal growth, making it as practical as it is polished. With this, Shalimar Paints looks to add another feather to its long-standing legacy of transforming spaces across India.
Available in three shades Golden Yellow, Terracotta, and Gun Grey, the coating lends a soft sheen finish that suits both minimalist and vibrant interiors. It’s highly washable, abrasion-resistant, and environment-friendly, making it a well-rounded choice for homes that want flair without fuss.
“Hero Floor Shield is yet another remarkable addition to our portfolio, reaffirming Shalimar Paints’ commitment to innovation, durability, and aesthetic excellence,” said Shalimar Paints managing director and CEO Kuldip Raina. “Specially formulated for modern homes and commercial spaces, this advanced coating offers superior abrasion resistance and excellent washability, ensuring long-lasting protection and beauty,” he added.
What makes Hero Floor Shield stand out is its low VOC (Volatile Organic Compound) formulation, a non-flammable, eco-conscious product that supports healthier indoor air quality. It’s also built to withstand diverse Indian climates, drying efficiently under standard weather conditions of 30°C and 60 per cent relative humidity.
Available in 1-litre and 4-litre packs, the coating maintains its efficacy for up to three years from the date of manufacture, a promise of reliability that goes beyond just surface-level appeal.
With its combination of science, sustainability, and sheen, Hero Floor Shield marks Shalimar Paints’ latest stroke of brilliance, one that not only protects what’s underfoot but also elevates it to a statement of enduring style.
Ola has a new voice. The ride-hailing giant has appointed Shirsha Majumder as senior manager for PR and communications, bringing in a seasoned hand to sharpen its brand narrative and media relations.
Majumder arrives from Acko, where she spent close to four years playing a central role in shaping the insurance company’s communications strategy. Before Acko, she built her credentials across a string of well-regarded organisations including HDFC Life, Adfactors PR and Edelman, accumulating over nine years of experience across reputation management, media relations, strategic messaging and stakeholder engagement.
At Ola, she is expected to bring that breadth of experience to bear on the company’s communications function at a time when the brand is navigating an increasingly competitive and scrutinised market.
For a company that has rarely been far from the headlines, getting the communications right matters. In Majumder, Ola has picked someone who knows how to manage a narrative under pressure.
