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Shahrukh Khan voted Samsung-MTV Youth Icon 2005
MUMBAI: The King of Bollywood – Shahrukh Khan has been voted as the Samsung MTV Youth Icon this year. Khan faced competition from people in diverse fields like films, sports, politics, fashion, music and business, who were also in the race for the title. Interestingly, Khan faced stiff competition from tennis ace Sania Mirza.
Khan takes over from Rahul Dravid, who won the title in 2004. Anil Ambani was the first ever Youth Icon in 2003.
Samsung India Electronics Limited regional manager sales R Sanjeev presenting a Samsung SGH- D500 to Shahrukh Khan MTV Networks India MD Alex Kuruvilla said, “The MTV generation was unanimous in it’s decision: King Khan Rules! Only in it’s third year, the Samsung and MTV Youth Icon has become the undisputed measure of the one individual in the whole country who commands the highest respect and admiration of young Indians. And this year it’s Shahrukh.”
Samsung India Electronics Limited regional manager sales R Sajeev said, “Samsung mobiles are targeted at the fun-loving, lifestyle oriented and trendy youth of today. By associating with the Samsung and MTV Youth Icon, we are seeking to further strengthen our relationship with them. Samsung mobiles make a style statement and by partnering with the Youth Icon, this positioning is further re-inforced,”
The voting, conducted from 18 March to 1 May witnessed 100,000+ votes cast online, through SMS and calls. This year, the contenders for the much-sought-after title were Sonia Gandhi (politics), Azim Premji (business), Sonu Nigam (music), Irfan Pathan (sports), Manish Malhotra (fashion) and Sania Mirza (the rising star).
The MTV Youth Icon of the Year 2005 is presented by Samsung with associate sponsorship from Tata Indica V2, Killer, Nescafe, Haier Color TVs and Castrol 4T. The print partner was Outlook, television partner was Headlines Today, radio partner 93.5 Red FM and the ground partner for the event was Barista.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
