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Shahrukh Khan voted Samsung-MTV Youth Icon 2005
MUMBAI: The King of Bollywood – Shahrukh Khan has been voted as the Samsung MTV Youth Icon this year. Khan faced competition from people in diverse fields like films, sports, politics, fashion, music and business, who were also in the race for the title. Interestingly, Khan faced stiff competition from tennis ace Sania Mirza.
Khan takes over from Rahul Dravid, who won the title in 2004. Anil Ambani was the first ever Youth Icon in 2003.
Samsung India Electronics Limited regional manager sales R Sanjeev presenting a Samsung SGH- D500 to Shahrukh Khan MTV Networks India MD Alex Kuruvilla said, “The MTV generation was unanimous in it’s decision: King Khan Rules! Only in it’s third year, the Samsung and MTV Youth Icon has become the undisputed measure of the one individual in the whole country who commands the highest respect and admiration of young Indians. And this year it’s Shahrukh.”
Samsung India Electronics Limited regional manager sales R Sajeev said, “Samsung mobiles are targeted at the fun-loving, lifestyle oriented and trendy youth of today. By associating with the Samsung and MTV Youth Icon, we are seeking to further strengthen our relationship with them. Samsung mobiles make a style statement and by partnering with the Youth Icon, this positioning is further re-inforced,”
The voting, conducted from 18 March to 1 May witnessed 100,000+ votes cast online, through SMS and calls. This year, the contenders for the much-sought-after title were Sonia Gandhi (politics), Azim Premji (business), Sonu Nigam (music), Irfan Pathan (sports), Manish Malhotra (fashion) and Sania Mirza (the rising star).
The MTV Youth Icon of the Year 2005 is presented by Samsung with associate sponsorship from Tata Indica V2, Killer, Nescafe, Haier Color TVs and Castrol 4T. The print partner was Outlook, television partner was Headlines Today, radio partner 93.5 Red FM and the ground partner for the event was Barista.
MAM
Pee Safe launches Comfort Range, signs Smriti Mandhana
#BeInYourComfortZone campaign spotlights hygiene, confidence and ease
MUMBAI: Comfort isn’t a luxury, it’s a power play, and Pee Safe is batting firmly in that direction with a campaign that puts ease front and centre. The brand has rolled out its latest digital video campaign, #BeInYourComfortZone, alongside the launch of its new Comfort Range, while bringing on Smriti Mandhana as brand ambassador. The move ties product innovation with a broader narrative around confidence, positioning comfort not as an afterthought but as a daily essential.
The campaign leans into relatable, everyday moments where discomfort quietly chips away at confidence. Through a storytelling-led approach, it highlights how the right hygiene solutions can restore control and ease turning what is often a private concern into a more open, mainstream conversation. By doing so, the brand also nudges at long-standing taboos around intimate hygiene, framing comfort as both physical and emotional.
At the product level, the Comfort Range includes period panties, night pads, ultra-thin pads and panty liners, designed to cater to different stages of the menstrual cycle. The emphasis is on combining protection with wearability products that promise freshness and reliability without disrupting daily routines.
Mandhana’s association adds a layer of credibility and cultural resonance. Known for her composure under pressure, she mirrors the campaign’s core message: confidence begins with feeling at ease. The choice of ambassador also signals Pee Safe’s intent to connect with a younger, more vocal audience that values both performance and authenticity.
The campaign marks a shift in tone for the category. Instead of focusing purely on functionality, Pee Safe is attempting to reframe hygiene as an enabler of confidence subtle, personal, yet impactful.
In a market often defined by hushed conversations, the brand is turning up the volume just enough to make one point clear: when comfort clicks, confidence follows.
