Brands
KidZania Mumbai takes learning to new heights with NMMC school visit
MUMBAI: When play meets purpose, the result is a lesson for life. That’s exactly what KidZania Mumbai delivered as 13,705 students from Navi Mumbai Municipal Corp (NMMC) schools embarked on a thrilling, interactive journey into the world of professions. Over 10 days from 20-29 January 2025, kids from grades two to five explored careers ranging from doctors to journalists, chefs to pilots, all while learning vital skills for the future.
The massive school engagement program was orchestrated by NMMC, deputy commissioner for education department, Sangharatna Khillare.
The aim? To use KidZania’s real-world role-playing activities as a fun and immersive way to teach financial literacy, teamwork, problem-solving, and career exploration.
“Experiential learning is the cornerstone of shaping young minds,” said Khillare. “KidZania’s platform allows children to not only engage with different professions but also to gain essential life skills in a creative, hands-on way.”
KidZania India, chief business officer, Tarandeep Singh Sekhon added, “It’s fantastic to see so many young minds so excited about learning through play. Our goal has always been to provide an environment where kids can have fun while developing important life skills. This initiative is a testament to our commitment to making learning both engaging and impactful.”
From firefighting to journalism, kids got to role-play a variety of careers, stepping into the shoes of professionals and gaining firsthand experience in a safe and stimulating environment. The large-scale visit reinforced the power of experiential learning, highlighting the importance of creativity, curiosity, and teamwork in real-world scenarios.
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
